Leech marketing by IMSI – Part 1 – AU

A while back, I received an email from IMSI, makers of TurboCAD. The information I gained from that email is now public knowledge thanks to an advertisement in AUGI World and other exposure, so I guess I can let you all in on it. Here it is:

Everyone knows AutoCAD is a fixture in our industry.

But is AutoCAD LT? When is the last time AutoCAD LT has really been pushed?

And how about working with Google SketchUp? Doesn’t seem like Autodesk is too keen on that.

Please join us for a special FIRST LOOK of a new CAD application — that is sure to surprise.

Email for appointment [removed]@imsidesign.com or call 1.415.[removed].

FIRST LOOK slots on Tuesday Dec 2nd through Thursday Dec 4th at the Venetian Hotel in Las Vegas, Nevada.

Regards,
Bob Mayer
Chief Operating Officer, IMSI/Design, LLC
Tel: 415-[removed]
Cell: 415-[removed]

P.S. For those that can participate, there will be a business card drawing for a Dell laptop — of course, loaded with our new CAD application. For all others, evaluation copies will be provided.

The date and location may seem strangely familar to those of you planning to attend Autodesk University in a week or so. So an Autodesk competitor is using the biggest Autodesk event of the year to market its wares.

In one way, this idea makes perfect sense. There will be a lot of Autodesk customers at that event, so that’s the place to be if you want to steal some.

In another way, it makes no sense at all. The Autodesk customers at AU are likely to be the most loyal customers there are. They have just invested a decent slab of money in attending a training event, one which is very well run, very enjoyable and generally likely to make them feel good about Autodesk. Yes, some of those customers may be disgruntled about some things, but I would wager that the average Autodesk customer is about as gruntled while attending AU as they are ever likely to be. Also, the average AU attendee has a very full calendar and is going to be struggling to find the time to visit a hotel room or whatever to look at something they can download anyway.

There’s another way in which this kind of thing makes no sense; tagging onto somebody else’s event is not a good look. It’s tacky when Bentley does it, it’s tacky when Autodesk does it, and it’s tacky when IMSI does it. Tacky, tacky, tacky. I’m happy to see competition for Autodesk from anybody; ultimately it can only be a good thing for Autodesk customers. But leech marketing? No thanks.

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