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	<title>Comments on: AUGI World&#8217;s missing column</title>
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		<title>By: David Kingsley</title>
		<link>http://www.blog.cadnauseam.com/2009/05/21/augi-worlds-missing-column/#comment-3802</link>
		<dc:creator>David Kingsley</dc:creator>
		<pubDate>Wed, 24 Jun 2009 16:52:22 +0000</pubDate>
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		<description>The printed version of AUGIWorld was discontinued because as of December 18 2008 there was no longer a contract between AUGI and Solidvapor (SV), the publisher. I know SV&#039;s CEO, Rich Uphus, very well and we spoke in detail about the breakup. AUGIWorld was not often not, if ever, profitable. Rich considered it a &quot;loss leader&quot;. AUGIWorld&#039;s value was that it provided visibility and credibility to AUGI in other areas and was deemed worth the expense. Cost overruns were covered by SV with profits from other profitable activities like CAD Camps and web advertising revenues. Granted that electronic versions are green, and postage costs keep rising, but if AUGI had maintained the relationship with SV, there would likely still be a printed version.</description>
		<content:encoded><![CDATA[<p>The printed version of AUGIWorld was discontinued because as of December 18 2008 there was no longer a contract between AUGI and Solidvapor (SV), the publisher. I know SV&#8217;s CEO, Rich Uphus, very well and we spoke in detail about the breakup. AUGIWorld was not often not, if ever, profitable. Rich considered it a &#8220;loss leader&#8221;. AUGIWorld&#8217;s value was that it provided visibility and credibility to AUGI in other areas and was deemed worth the expense. Cost overruns were covered by SV with profits from other profitable activities like CAD Camps and web advertising revenues. Granted that electronic versions are green, and postage costs keep rising, but if AUGI had maintained the relationship with SV, there would likely still be a printed version.</p>
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