I know that some of you out there (unlike me) are pretty cynical about anything that Autodesk says on any subject. So when Autodesk makes a big thing about being environmentally responsible, such as its new Autodesk Sustainable Design Center site, it would be tempting to say “Yeah, right” and assume it’s just more spin to ignore.
That would be wrong. Yes, Autodesk is using its green credentials as a marketing tool. No, that doesn’t mean it’s all bovine excrement. Autodesk is genuine about this stuff. It’s being driven from the top, and it’s being driven hard.
How do I know? In addition to Autodesk backing up its assertions with a reasonable level of detail and independent scrutiny, I have a little first-hand knowledge. When I was attending the AutoCAD 2010 launch bloggers’ event last year, I was able to chat casually with quite a few non-marketing people. During those conversations, Autodesk’s move towards green issues was mentioned by more than one person, and in unscripted ways. It was clear to me that Carl Bass was serious about this and was strongly pushing a green culture within the company.
Disclosure: when attending the AutoCAD 2010 launch in February 2009, Autodesk provided transport, accommodation and some meals. Yes, I am fully aware of the irony of learning about Autodesk’s green culture only because it flew me half way round the world and back again.