In my recent interview of Autodesk Subscription VP Callan Carpenter, he made these statements:
…there is a very small fraction of our revenue that comes from upgrades at this point in time.
We’re down to very low single digits of customers who upgrade, and of those only half of those upgrade 1 or 2 years back. So we’re talking about approximately 1.5% of our revenue that comes from customers upgrading 1 and 2 versions back.
…[customers who upgrade] 1 or 2 [releases] back, a very small percentage of our customer base, less than 2% of our customer base that was buying those upgrades.
Others are calling those numbers into doubt. Deelip Menezes (SYCODE, Print 3D) estimated the numbers of AutoCAD users not on Subscription at 66% (or 43%, depending on which bit of the post you read), by counting the AutoCAD releases used by his customers …
Just for the commenter who said there is no metal on the blog any more, here is a Kylie Minogue song. I hope those attention whores lovely people who intend picketing Ronnie James Dio’s funeral enjoy this video as much as I did.
YouTube link. The original version by Kylie, rather than Aussie metal band Lord, can be found here.
As of 4 June, Autodesk intends to update its discussion group software to something that does not support newsgroup (NNTP) access. From an email by Autodesk’s Eric Wright to NNTP users:
“As an active NNTP user, we wanted to reach out to you directly. We recognize this will change your experience participating in the forums and want to help you transition to the new web interface. Improvements include a simpler, more intuitive interface to post & reply, bookmarking and e-mail notification features to track favorite posts, and more powerful search tools and filtering. While not a substitute for the NNTP experience, the streamlined capabilities of our enhanced RSS feeds can also provide an alternative offline forum reading experience.”
As you can see, we are significantly investing to improve the platform behind the web-based experince to address many of the shortfalls reported by users over the last few years. Rich text …
According to Shaan, Autodesk does not discuss its future plans. Or does it? In a comment, Ralph reckoned it does. Putting aside technology previews and various NDA-bound circumstances (e.g. Beta testing), can you think of cases where Autodesk has revealed what it intends to do in future? Here are a few off the top of my head:
- I’ve been to AU sessions dating back to 1995 that pretty much give away the contents of the next release of AutoCAD, using a vague cover-my-butt session title and a disclaimer at the start of the session. I understand that these days, attendees need to sign an NDA before entering such sessions.
- Last year in San Francisco, an international blogger audience was given all sorts of information about Autodesk’s future directions (preceded by a similar disclaimer), with no NDA and nothing off the record. I assume something similar happened at this …
I do. If you’ve added a couple of toolbars and changed a few settings, it’s probably fine for you. But I think it’s been effectively broken for significantly customised setups ever since Autodesk “improved” it by introducing the CUI mechanism in AutoCAD 2006. It’s undocumented and whenever I’ve tried it, unreliable. I ran some polls on it a couple of years ago which had few responses. What do you think now?
If you’re unhappy with migration, don’t just vent here. Autodesk now wants to hear from you. Here’s the announcement:
Dear AutoCAD User!
AutoCAD Product Design & Usability Team is looking for participants for the study.
Topic: focus on Migration process, Migration tool and results of migration.
To gain the most complete understanding about problems and requests AutoCAD users may have while migrating their settings and customization from a previous release of AutoCAD.
Who Should Participate?
Disclaimer: I have absolutely no access to inside information about this Beta. Even if I had, I would not reveal anything that I had learned as a result of such access. This post discusses only information that is already public knowledge.
The native Mac OS X AutoCAD port that Autodesk has been foreshadowing for some time is now in Beta, it seems. The Italian Mac community is getting particularly excited about the leak, but it’s also a popular subject of discussion on at least one English-speaking forum. The Autodesk codename is Sledgehammer, and it’s currently 64-bit only. If this is a subject that interests you, with a bit of sniffing around you can easily find screenshots, a video and you can apparently even download it via torrent if you’re feeling particularly brave/stupid.
If you’re interested in trying it out, it would be much better to apply …
This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions.
SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once you have your customer base practically all on Subscription, what’s the incentive for the 12-month cycle to persist?
CC: In what way have you criticised the 12 month cycle?
SJ: In that it damages the product. In that there’s not enough time to release a properly developed product within that 12-month cycle. This is an observation that many people have made going back many years. That’s the basis of the criticism; not that, “Oh no, you’re giving me more software”. Well, there are people who complain about that but I don’t think that’s a valid criticism. …
Part 4 of 5 in this series.
SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being “nice” to your customers?
CC: Absolutely. I think my team and I spend as much time and brain energy trying to figure out how to enhance the program as anything else. Our goal is to make Subscription a compelling value proposition; to make it not only cost-effective but valuable in other ways. An example would be the Advantage Pack program. We had a history of Subscription including extensions and other little technology bonuses for subscribers. But last year, we said we’re going to do something different with that. One of the problems with our historical technical …
Part 3 of 5 in this series.
SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for upgrade prices to be increased to some nice round number?
CC: What our customers have asked for is simplified purchasing. We have a very complex price book and it leads to thousands of prices items, maybe tens of thousands when you have all the permutations across all the different geographies in which we sell software. A lot of that complexity came from having multiple-step upgrades, multiple-step crossgrades. There is a cost to maintaining that kind of a system. So our resellers certainly were asking for simplification and streamlining explicitly. Our customers were asking to find ways …
Part 2 of 5 in this series.
SJ: Is there anything specific you want to say about what I have written in my blog?
CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is that there is a very small fraction of our revenue that comes from upgrades at this point in time. For the last 8 years or so, our customers have fairly well self-selected to either prefer to be on Subscription and have the latest version and technology available to them, or to not do that, in which case they tend to upgrade 3 years or more after the current release. We’re down to very low single digits of customers who upgrade, and of those only half of those upgrade 1 or 2 years back. So we’re talking …
A couple of weeks ago, Angela Simoes from the Autodesk Corporate PR team invited me to interview Callan Carpenter, Autodesk’s Vice President of Global Subscription and Support. Callan is responsible for the sales, marketing operations and product support associated with Subscription. He is also Vice President in charge of Jim Quanci’s Autodesk Developer Network. This morning, we had a very extensive discussion about Subscription and other topics that I intend to publish in several parts over the next few days. Deelip has already published a Callan interview, but mine is quite different.
In this post, I will let Callan introduce himself and then move into some questions about social media that I asked at the end of the interview. In this post, both Callan Carpenter (CC) and Angela Simoes (AS) responded to my questions.
SJ: Callan, can you give me some background on yourself?
CC: I’ve been at …
I just wanted to get on the record that I don’t trust claims based on statistical data without being able to review in detail the methods used to obtain and interpret the data. Even with the best intentions, full integrity and honesty, it is not difficult to come to completely the wrong conclusions based on apparently compelling statistical evidence.
This isn’t just theory, I’ve seen it happen. Detailed percentages presented at upper governmental levels, based on huge sample sets, giving a totally false impression because of errors and assumptions that occur at various places in the process. The exact same question asked twice in the same survey, giving very different results depending on the section in which the question appeared, providing an unstated context to the question. The devil is in the details, and the details can be extremely subtle.
I have a “put up or shut up” rule that …
For the past couple of months, I have been running a poll about the command line. I ran it using wording copied directly from a Project Butterfly poll, to get some kind of comparison between the poll respondents on this blog and those on the Project Butterfly blog.
It’s fair to say that I don’t like the wording of the available options, which appear designed to influence the result rather than find out what people really think. The “I can’t work with…” option has negative connotations; if I pick this choice, it implies that my abilities fall short in some way and I lack flexibility. On the other hand, the “I think it’s time for a new way…” option has a positive feel about it. If I pick this choice, I’m a thinker, I’m progressive, I’m looking to the future. It’s no accident that marketing people love …
Further to my last post, Here is a brief summary of this blog’s various poll results that relate in some way to Ribbon and CIP use. The most recent polls are at the top of the list. I have placed in bold those percentages that relate directly to the proportion of AutoCAD Ribbon use among the voters on this blog.
- AutoCAD 2010 users’ Ribbon use: 44% (AutoCAD 2010 users’ CIP on: 36%)
- Ribbon love: 28%
- AutoCAD 2010 menu bar non-users: 23%
- Inventor Ribbon use: 44% (Inventor 2010 users’ Ribbon use: 59%)
- Revit Ribbon use: 42% (Revit 2010 users’ Ribbon use: 58%)
- AutoCAD Ribbon use: 32% (AutoCAD 2009/2010 users’ Ribbon use: 38%)
- CIP on: 27%
- AutoCAD 2009 menu bar non-users: 21%
- AutoCAD 2009 Ribbon one of 3 best new features: 11%
- AutoCAD 2009 Ribbon turned on in some way: 29% (fully visible 13%)
The polls were run at …
You may have seen Shaan Hurley and I having a discussion (ahem) over the validity of his statement:
I really do use the ribbon now with AutoCAD 2010 along with most users as evidenced by the CIP data we receive daily from thousands of AutoCAD users who choose to send the great data.
So, now you know. Most of you use the Ribbon now, Shaan said so. Shaan, as he always has done in the past, declined my invitation to back up this assertion with more details. He has vast amounts of data collected from huge numbers of users. How could that possibly be wrong?
Here’s how. CIP data is biased.
How can millions of data points be biased? Actually, all samples are biased. Only the degree of bias varies. The polls on this blog are no exception. I do my best to keep the questions and options neutral; …
As announced by Shaan Hurley, Autodesk has made some changes to the AutoCAD 2011 online Help system. Please check it out and see what you think. After a short time with it, here are my experiences using IE6 (yes, I know). As this is a dynamic system and dependent on browser characteristics, Internet connectivity and any changes Autodesk may make between me writing this and you reading it, your mileage will vary.
There are some cosmetic changes, including a fixup of the Autodesk logo in IE6 that was done a couple of weeks ago. Sadly, my pink Comic Sans logo has not been adopted. As I can’t do a direct side-by-side comparison with the pre-change setup under identical conditions, I can’t make a definitive statement about performance. I can say that it does appear to have improved somewhat. It now takes about 3.5 seconds from hitting F1 to seeing …
Autodesk is looking for:
General AutoCAD users of any discipline (latest release or older versions of AutoCAD), who are familiar with the Array command and use grips to edit their drawings.
- Users that are familiar with parametric drawing (geometric and dimensional constraints in AutoCAD)
- Users familiar with 3D
- Familiar with the DIVIDE and MEASURE commands.
Autodesk is planning to conduct this study on the week starting 17 May. Sign up here.
Autodesk wants your input in its annual API survey. What used to be a closed survey for Autodesk Developer Network (ADN) members has been open to all for the last couple of years, and if you do any Autodesk-based development at all I encourage you to take part. Yes, that includes those of us who do most of our development in LISP. In fact, I am especially keen to see LISP developers adequately represented in this survey.
This is a one-page survey and it doesn’t take long. The full list of API surveys is on Kean Walmsley’s Through the Interface blog. Most of you would be interested in the AutoCAD survey, so here’s a direct link to that.
Kean assures us that our feedback will not fall on deaf ears, although I have yet to see any evidence of that in terms of any change to Autodesk’s decade-long …
In AutoCAD 2011, the default action when double-clicking on a hatch object is to invoke the Properties palette for that object. In previous releases, it would invoke the Hatch Edit dialog box. In my AutoCAD 2011 – Putting things back to “normal” post, I briefly described how to restore the old double-click action. I have since seen some incorrect advice being given out about how to do this, so this post describes the correct process in full detail.
What to do
Invoke the CUI command.
In the top left pane, find the [+] next to Double Click Actions and left-click on it.
Scroll down that top left pane a little until you can see Hatch.
In the bottom left pane (Command list), click on any command and type H. This should take you down to …
Over on the oft-entertaining Deelip.com, there was an interesting comment made by Autodesk’s Scott Sheppard. After going back and forth a few times over Autodesk’s then-failure to allow Indian customers legal access to certain free Autodesk software downloads, Scott said this:
I defer to Autodesk Legal on these matters which is where I get my guidance. This is not a topic to be debated publicly. As one of our most active Labs participants, I was just sharing some information with you and your readers.
On the face of it, Scott’s “not a topic to be debated publicly” comment seems pretty silly. Ralph Grabowski certainly saw it that way. In these blog-happy days, a lot of things that Autodesk may not like to see discussed are going to be discussed publicly. Autodesk needs to get used to that fact. Attempting to suppress public discussion of Autodesk policies is not just …