Cloud concerns – Security – Autodesk puts its arguments on line

I’ve made the point before that while Cloud proponents like Autodesk have been happy to talk big on the potential benefits, they have been conspicuously (suspiciously?) silent on the legitimate concerns their customers have raised. The best responses you have been likely to see regarding such concerns can best be characterised as “glossing over”. So it’s good to see that Autodesk has put together a white-paper-type-thing called Autodesk® 360: Work Wherever You Are – Safely. This 275 KB PDF, with 5 pages of actual content, puts Autodesk’s point of view about one of the aspects of Cloud that people commonly raise as a concern. This is a good start, but of course there are quite a few potential dealbreakers that need addressing yet. How well does this document address this issue? As you’d expect from Autodesk, it’s gung-ho positive, but there is at least some acknowledgement of Cloud concerns, e.g. “Customer experiences, however, can be largely impacted by the speed and quality of their Internet connection”. In addition to such occasional connections with the real world, there are some categorical assurances that may make some potential users happier. Here are some examples: Autodesk 360 is delivered from data centers in the United States. Files and identities are safe during storage, transit, and usage. As part of Autodesk‟s due diligence for customer security and protection, prospective Autodesk personnel with potential access to sensitive data are screened through background checks before being employed. Once purged, your data may persist in backup copies for a reasonable period of time but will not be recovered or read by anyone. Customers own the content they create. While that’s all well and good, Autodesk needs to get its legal team reading off the same page and fix up its terms and conditions to make them less…

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Trebling upgrade prices was not enough for Autodesk

A blog post from BIM person Gregory Arkin contains a number of confidently-made statements about what Autodesk intends to do with its upgrade and Subscription pricing model. If the information is correct, the news is all bad for customers. The prices for both upgrade and Subscription are getting jacked up substantially. In fact, for upgraders the pricing (70% of full whack for the cheapest upgrade) will be completely non-viable and you’ll effectively be forced onto Subscription. This goes beyond the trebling of upgrade prices that Autodesk’s Callan Carpenter spent some time defending here two years ago. The link in that post to the relevant Autodesk page doesn’t contain any pricing specifics other than the vague statement “save up to 20%”, but I’ll take Gregory’s word for it. Gregory sees this business of upgraders being hunted to extinction as something that Subscription customers should have a good laugh about, but he’s wrong. Resellers can have a chuckle, but Subscription customers should mourn the lack of choice for customers. It means customers are no longer able to compare Subscription with any kind of sane upgrade pricing and make a decision about the best option for them. This lack of internal ‘competition’ is not even worth a snigger, because it inevitably means Subscription prices shooting up. Autodesk has racked up Subscription prices already and will do so again next year. For those customers who have fallen for the ‘free’ upgrade-to-suite offers, their Subscription prices will be higher again. With everyone on Subscription, Autodesk will just keep pushing up prices indefinitely. From Autodesk’s point of view, there is no down side to this; tie people in and the gravy train goes on for ever. There are various terms in common use for this kind of thing. One is price gouging. Anybody who has ever booked a hotel near a big…

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Should Autodesk provide a CHM version of its AutoCAD 2013 Help?

I’ve added a poll asking this question over on the right. I would like to see this done as soon as possible as a courtesy for those customers who find the current AutoCAD 2013 Help system inadequate. If you agree, vote Yes. If you disagree (for example, you think Autodesk should instead concentrate on improving the current system), vote No. If you wish to make a comment on this specific issue, feel free.

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Autodesk edges towards taking money for Cloud services

In an email to Subscription customers, Autodesk made several announcements about its Autodesk 360 Cloud services. Subscription users now get 25 GB per seat of Cloud storage, up from 3 GB. Non-Subscription users who create an Autodesk 360 account get 3 GB. The intent here, as with the trebling of upgrade costs, is to get you hooked on Subscription so you become a permanent revenue stream. More services are now available, apparently, but the list of services looks about the same to me. The table that lists which services are available for which products can be found here. If you’re an AutoCAD user, the only service available is Autodesk 360 Rendering. The services are now metered. You get a certain number of “cloud units”, and these are eaten up as you use the services. A standard AutoCAD user (with Subscription) gets 100 units. Each render costs you 5 units, so effectively you get 20 on-line renders per seat. That’s enough for a taster, but if Cloud rendering is as brilliant as Autodesk says it is, you’ll soon use that allocation up. The metering doesn’t mean anything – yet. If you use up all your units, it doesn’t matter. You can go on using more of them as long as you’re on Subscription. This free lunch will end as soon as Autodesk says so, or as soon as it puts a mechanism in place to charge you for units. No news yet on when that might be, but as parting you from your money is obviously the whole point of the exercise, I can’t imagine it will be too far in the future. Autodesk reserves the right to change all of this without notice, and to terminate access to Autodesk 360 services at any time and for any reason.

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Trusting Autodesk – poll results

I have closed the polls asking if you trusted various companies to do the right thing by their customers. Here is a summary of the results, showing the percentage of “Yes” votes for each company. The most trusted company is at the top, the least trusted is at the bottom. Honda 69% Amazon 65% Target 52% Bricsys 43% Apple 36% Autodesk 23% Remember, this is not a scientific poll and as with all polls and surveys there will be some self-selection bias. Does anyone find anything about the above results surprising?

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