Autodesk confirms outrageous upgrade price increase

As I indicated in May, Autodesk will be increasing the cost of upgrades to 70% of the full retail cost of a new license. This renders it totally pointless upgrading Autodesk software at all, which is obviously Autodesk’s intention. This change probably won’t affect many people, as those who have chosen to stick with Autodesk despite everything have already been effectively forced onto Subscription. Anyway, here’s the confirmation from Autodesk: In early 2013 Autodesk will simplify the current upgrade pricing model, which may affect pricing and/or eligibility for upgrades.  Autodesk is providing advance notice to help ease the transition and ensure that customers have enough time to plan and budget for any impact to your organization.  As part of this change, Autodesk will be simplifying upgrades into a single offering available for licenses that are 1-6 versions old at a discount of 30% off new license SRP*.  Under the new upgrade program, product versions 2007-2012 are eligible for upgrade pricing and product versions older than 2007 will no longer be eligible for upgrade pricing on our standard pricelists. Our records show you may have one or more licenses that may be impacted by these changes. Autodesk is making this policy change to better align with the needs and buying behaviors of our customers.  Many Autodesk customers choose to use Autodesk Subscription as their preferred method of maintaining their Autodesk Software. That last paragraph is just embarrassing. It steps over the line that separates spin from total bullshit. The person who wrote it must have been either cringing (if they have any kind of ethical values) or laughing (if they don’t). The time of Autodesk being straight with its customers is now so far in the past that few customers will be able to remember those days. Those of us who do…

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Let’s critique AutoCAD’s parametric constraints

One of the big-ticket features of AutoCAD 2010 was parametric constraints. This was old hat for many applications, even some based on AutoCAD like Mechanical Desktop. Parametrics and constraints already existed in vanilla AutoCAD in the guise of dynamic blocks, but this was the first time ordinary AutoCAD allowed ordinary AutoCAD objects to be constrained and linked to parametric dimensions. Contraints mean that you can draw some objects and tell them that they are only allowed to behave in certain ways. For example, two lines have to remain parallel to each other. Parametrics mean that objects can be tied to special dimensions such that the dimensions drive the objects, not the other way round. How good a job has Autodesk done with creating and improving this feature in AutoCAD? Has Autodesk done its usual trick of releasing a half-baked feature and then ignoring it to death? In one vital respect, the answer is a resounding yes. AutoCAD’s parametric constraints can only be applied to 2D objects. Draw a shape using a polyline, apply constraints and parameters, and adjust them to make things work properly and appear correctly. Now extrude the polyline to convert it to a 3D solid. Your carefully applied constraints and dimensions are instantly exterminated. This was a huge and obvious hole in the feature when it was introduced, but on the fourth iteration of this feature in AutoCAD 2013, that gaping hole remains resolutely unfilled. I guess Autodesk is keeping AutoCAD’s parametrics in this flattened state in order to protect Inventor from internal competition. This 3D failing is very obvious, but I’m interested in more subtle aspects than that. As my experience with parametrics in other applications is limited, I’d like to encourage you to provide us all with the benefit of your knowledge. How does the AutoCAD 2013 implementation compare…

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Autodesk buys more social media stuff

Following up on its acquisition of Socialcam (which was then abandoned by 50 million users), Autodesk has acquired social media platform Qontext from Indian company Pramati. What exactly is this? I have no idea. I tried to find out by reading the Pramati site, but it’s so heavily obscured in trendy but vague corporatespeak it’s hard to work out anything firm. I played Buzzword Bingo while reading the site and won within seconds. Maybe the Autodesk statement clarifies things? “Mobile, cloud and social computing are dramatically changing the way engineers, designers and architects work. The addition of the Qontext technology to the Autodesk portfolio will lead to new technology innovations that help our customers embrace these disruptive technologies and leverage them for competitive advantage,” said Amar Hanspal, Autodesk senior vice president of information modeling and platform products. “It was great to work with the team at Pramati who have demonstrated a great capability in incubating disruptive businesses.” Well, that’s cleared that up, then. Apparently, Autodesk has bought a bunch of buzzwords. Must have been running short of them or something. I hope it was worth it.

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How good is Autodesk’s customer focus?

Autodesk has grown and prospered by always, as much as possible, placing the customer’s needs foremost. John Walker, 1990, The Autodesk File That was the dominant philosophy back in Autodesk’s ancient history, to the benefit of all. However, is that still the case today? I’m not going to offer an view one way or the other in this post. Instead, I will leave it open to the floor. Good or bad, please comment below using specific examples if you can. If you’re short of time, you can still use the poll on the right to express your opinion.

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