Carl Bass confirms Cloud-only future for Autodesk – or does he?

As reported by Joe Francica (via WorldCAD Access), Carl Bass has confirmed, in a somewhat ambiguous way, that his Cloud-only vision rules at Autodesk. I do believe that everything is moving to the cloud. But… There are a lot of applications that will [still] be done on the desktop. Whether Autodesk does it or not, I can’t think of a single function that won’t necessarily be done in the cloud. Still a bit confused? Me too. It’s not clear where this leaves his underlings who have been rushing to contradict Carl’s earlier statements by unambiguously reassuring customers that Autodesk would continue to provide desktop software. Will they now come out with “clarifying” statements that fall into line with whatever it is Carl’s saying here? I doubt it, that would be just too embarrassing. I suspect we’ll see things go very quiet on this subject for a while. Now we know (or do we?) it’s full steam ahead with desktop dismantlement, what about all those Cloud concerns? Carl does the standard Cloud PR thing of “addressing” that question by restating some of the concerns, ignoring others, but not coming up with answers for any of them other than expressing a vague hope that some of them will go away: Foremost in people’s mind is security, privacy, reliability, confidential information. Some of those concerns will fall by the wayside. Asked to come up with a compelling reason for customers to embrace the Cloud, he didn’t: In many cases, for anyone to move to any technology platform you have to do more than what people have today. So what’s the compelling event? I think what you will see in the cloud is that it will look like every other disruptive technology. Some people will downplay it. Some will poo poo it. More of the same, then. It’s disruptive, but…

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MDT users and other Autodesk orphans, let’s have your good news stories!

I was going to ignore this subject, but I’ve changed my mind because it allows me to post something positive about Autodesk. After all, I do try to post positive things; it’s hardly my fault that Autodesk has a habit of making it difficult. In upFront eZine #756, Autodesk’s Andrew Anagnost (or was it Clay Helm?) had the following to say, and must say I agree totally with the first sentence: The best evidence is how we have behaved historically. When we included Mechanical Desktop with Inventor, the media complained that we were killing Mechanical Desktop; you were probably one of them. But we didn’t; we came out with six, seven more releases of it, completely free. So, MDT users, you’re the poster child for how Autodesk looks after its customers. You’re also evidence for how wrong those nasty media naysayers can be. So here’s your opportunity to offer your gratitude to Autodesk for looking after you so well and giving you all that completely free software. Or perhaps you’re the user of another Autodesk product that fell out of fashion or was deemed a technological dead end (like desktop software, apparently). Let’s hear your good news stories about how well Autodesk treated you and your investment. If you don’t want to add a comment, there’s a poll over on the right. I look forward to seeing the “Brilliantly” option show a near-100% rating!

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Autodesk’s social media consultant spills the beans

Ever wondered why Autodesk is putting so much emphasis on social media these days? Why AutoCAD needs Facebook and Twitter commands? It’s because Autodesk pays social media consultants lots of money to tell them about the importance of social media, and how to be social and media-ish. In this video, one of those consultants explains the process:

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Who is telling the truth in Autodesk’s Cloud PR trainwreck?

Does Autodesk intend to move all its applications exclusively to the Cloud? That is, online only and no longer available on the desktop? Autodesk people who say yes: Carl Bass, CEO Phil Bernstein, Vice President, Building Industry Strategy and Relations Scott Sheppard, Autodesk Labs Software Development Manager (with private Cloud caveat) Autodesk people who say no: Kenneth Pimentel, Director, Visual Communications Solutions Andrew Anagnost, Senior Vice President of Industry Strategy and Marketing Clay Helm, Public Relations Manager for Manufacturing, Cross-Platform, Sustainability, and Consumers Various other underlings who make reassuring but non-specific noises about expanded choice, or who admit to inconvenient impracticalities There’s huge irony in the way Clay (or Andrew) attempts to paint the shafting of MDT customers as a we’ll-look-after-you example, but I think that’s a deliberate distraction tactic; other than this comment I’m going to ignore it. I’m ignoring, too, the spin about informal interviews, misinterpretation and the like. There’s a black-and-white contradiction here. Autodesk either intends to move all its applications online and away from the desktop, or it doesn’t. Two men say they’re Jesus One of ’em must be wrong Dire Straits – Industrial Disease So who do we believe? Last time I looked at an org chart, the CEO trumped the lot. The buck stops with Carl. So why is he letting his underlings go around undermining his Cloudy Vision? I see the following possibilities: Autodesk is going Cloud-only but it’s supposed to be a secret. Carl let it slip out and the underlings have been sent to try to cover the tracks by confusing and obfuscating. Autodesk is going Cloud-only, Carl had it right, but the underlings haven’t all been told yet and are incorrect in their “corrections”. Autodesk isn’t going Cloud only and Carl was just making stuff up on the fly. Why?…

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Why owning stuff is still important

Let’s start with a few questions: Do you own your home or rent it? Given the choice, what would you prefer? Why? Do you own your car or rent it? Given the choice, what would you prefer? Why? Do you own your TV or rent it? Given the choice, what would you prefer? Why? Do you own your computer or rent it? Given the choice, what would you prefer? Why? If you’re like me, you answered the same for most or all of those questions. I own all of the above and rent none of it. I prefer owning all of the above. Why? Three Cs: Continuity. If I own my home, there’s a pretty good chance that I’ll be able to go on living in it as long as I like. There are exceptions (wars, natural disasters, etc.), but ownership is generally much safer than renting if it’s important to retain access in the long term. This is because it removes the significant possibility that the owner may eventually terminate the agreement for reasons of their own, or make the relationship financially impractical. Control. If I rent my home, for example, there are strict limits on what I can do with it. I can’t just install an air conditioner if the place gets too hot in summer. The owners or their representatives can come calling to make sure I’m looking after it as they desire. If I want to keep pets or smoke in the property, my options are severely limited. Cost. There’s a reason people invest in property to rent out to others, or run profitable multinational businesses hiring out cars. It makes sense to be on the side of the relationship that’s taking the money rather than the one that’s paying it out. In other words, it usually makes…

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How to break Civil 3D 2013

In Civil 3D 2013 (with or without hotfix 2.1), use the PLOT command and use the Window option. While being prompted for the window corners, use the middle button mouse wheel to zoom to locate the exact point you want. Civil 3D then enters a loop in which it displays: Document “drawing name” has a command in progress. Hit enter to cancel or [Retry]: At this point, the user can do nothing with the program. Hitting Enter, Esc, R, etc. or doing more all do nothing except cause the message to be redisplayed. Picking a point or further wheel zooming does nothing useful. Using the application’s red X, or attempting to use the Taskbar to close it are equally ineffectual. The user has no alternative but to terminate Civil 3D using Task Manager, losing all unsaved work in all drawings. This happens for me in Windows 7 64-bit. It does not occur using AutoCAD 2013 on the same system. Does it happen for you?

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Why Autodesk’s Cloud push will fail, part 1 – failure defined

It’s probably unwise to make predictions about what is going to happen in technology. If so, I’m about to be unwise. So be it; if I’m wrong you can taunt me about this post in a few years. Here’s my prediction: Autodesk’s attempt to move CAD users onto the Cloud is doomed to failure. This is the first of a series of posts that will examine what I mean by that and the reasons behind it. The first thing that’s important to lay out is what I mean by failure. What I mean is that reality will not match Autodesk’s expectation of what will happen with its products moving to the Cloud. What expectation is that? I’d say two to three years from now, every one of our products will be used online. The only way to use them will be online. Carl Bass, April 2012, TechCrunch interview So let’s say you’re an AutoCAD user. A successful Cloud push by Autodesk will mean that you and very large numbers of people just like you be using AutoCAD or an equivalent Autodesk product on the Cloud by 2014 or 2015. If that doesn’t happen for you and all the other users of Autodesk products, then that’s failure by definition. Autodesk will have failed to meet its own publicly stated goal, and that’s exactly what I’m expecting to happen. While it might look to a Cloudophile that I’m swimming against the tide of inevitability, I’m not alone here. Let’s examine what this blog’s poll respondents think about the chances of them using CAD in the Cloud: (Snapshot taken a couple of weeks ago; more votes but no percentage change since then). The poll has been running for nearly a year and attracted a sizeable number of votes. More than half of the…

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Dilbert and the Cloud

I have an Autodesk-related Dilbert story to share. Back in the late 90s, I was visiting Autodesk’s San Rafael offices (at Autodesk’s expense) and had an appointment to see a product manager. There was some confusion when I arrived at Reception, but after a few phone calls I was shown into a meeting room containing the manager and a lot of other Autodesk people. However, the open mouths told me that they were discussing very confidential stuff. They were clearly shocked and horrified that an outsider had been allowed into that particular room at that particular time, even though I had signed an NDA and was due to spend that day giving some important future software a very thorough going-over. The manager quickly shuffled me off to his own office and let me know he would be back as soon as the meeting concluded. I waited a while, staring into space. I did this for a while, but eventually got very bored and looked around for something to read to keep myself amused. Ignoring what was probably a lot of highly confidential paperwork, I discovered a Dilbert book and proceeded to read it. I became a fan right there and then. I also found myself respecting a manager who could see the funny side of the sort of management stupidity that is so effectively and bitingly satirised by Scott Adams. Somebody who buys a Dilbert book, I thought, is the sort of manager I can happily work with. When he eventually returned, I thanked him for the uninvited use of his book and asked him what he thought of it. It turned out that he hadn’t bought the book himself. It had been presented to him as a gift. From his underlings. Oh dear. Fortunately, he hadn’t yet read it. I…

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