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Why owning stuff is still important
Posted By Steve Johnson On 19 November 2012 @ 10:18 pm In Autodesk,Cloud,Music,Navel Gazing,Other Blogs,Thoughts | 9 Comments
Let’s start with a few questions:
If you’re like me, you answered the same for most or all of those questions. I own all of the above and rent none of it. I prefer owning all of the above. Why? Three Cs:
That doesn’t mean renting things never makes sense, of course. I wouldn’t buy a car to drive around while visiting another country, for example. Many people can’t afford to buy their own homes and have no alternative but to rent. But that doesn’t alter the basic point that ownership is the most desirable situation to be in. Let’s look at another situation and see if that point still applies:
There are an increasing number of people who feel that owning music is old hat. For example, have a look at Scott Sheppard’s blog post on this subject . Here’s one thing Scott has to say:
When you think about it, you don’t want to own an album or CD, you want to hear the songs when you want to.
Sorry, Scott, but there is more to it than just hearing songs when I want to. I have thought about it, very carefully, and I do want to own an album or CD. I want this for the same reasons I want to own my home, my car and so on.
The cost issue may or may not apply, depending on the album and the service, but for me the other two factors are dealbreakers anyway. Besides, there are other reasons I want to own an album. These include artwork, lyrics, the pleasure that comes from collecting and owning an artist’s works, and so on. I understand that these aspects are down to my personal preference. There are plenty of kids out there who just want to listen to this week’s stuff without thinking about the future too much. However, huge numbers of those sort of people aren’t customers, and don’t enter into the commercial equation. When they download music, they don’t pay for it.
Scott’s experiment with Spotify is hardly a compelling argument for non-ownership. He lists a whole bunch of things that are irritating and which detract from his ability to listen to the music when and where he wants to. Things that don’t apply to those of us who own our music (or those who download it for free). In fact, it’s a very convincing argument that the “anytime, anywhere” mantra needs to be turned on its head. Want to ensure that you’ll be able to listen to the music you want? Anytime, anywhere, uninterrupted, problem-free and independent of external factors? Ownership, not Cloudy stuff. Every time.
With that in mind, let’s look at one more situation:
Let’s sidestep the convenient (and court-approved, in some locations) legal idea that customers don’t actually own the software they buy. Let’s interpret the word “software” above as the ability to use the software. This includes whatever is required to do so, from a media, technical and licensing perspective. While you and I might prefer to permanently own our software (or licence to use that software), Autodesk likes to think  that society:
is moving from [sic] only requiring access to products instead of owning them
and so it wants to:
move from offering a perpetual license with maintenance to a termed subscription model
In other words, Autodesk doesn’t want you to own software any more, it wants to rent it to you. This desire is clearly the prime mover behind its Cloud push. Never mind that the last time Autodesk tried renting out its software, the experiment was a dismal and short-lived failure because of a lack of customers. This has nothing to do with what you want, it has everything to do with what Autodesk wants.
Is this all OK with you? Do continuity, control and cost really not matter when it comes to software? Are you happy to hand matters over to your friendly vendor and not think about the future too much, like some pop-happy teenager? Or, like me, do you think owning stuff is still important?
Article printed from blog nauseam: http://www.blog.cadnauseam.com
URL to article: http://www.blog.cadnauseam.com/2012/11/19/why-owning-stuff-is-still-important/
URLs in this post:
 Scott Sheppard’s blog post on this subject: http://labs.blogs.com/its_alive_in_the_lab/2012/09/movies-music-software.html
 likes to think: http://labs.blogs.com/its_alive_in_the_lab/2012/11/what-is-the-deal-with-autodesk-and-cloudmobilesocial.html
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