Who is telling the truth in Autodesk’s Cloud PR trainwreck?

Does Autodesk intend to move all its applications exclusively to the Cloud? That is, online only and no longer available on the desktop? Autodesk people who say yes: Carl Bass, CEO Phil Bernstein, Vice President, Building Industry Strategy and Relations Scott Sheppard, Autodesk Labs Software Development Manager (with private Cloud caveat) Autodesk people who say no: Kenneth Pimentel, Director, Visual Communications Solutions Andrew Anagnost, Senior Vice President of Industry Strategy and Marketing Clay Helm, Public Relations Manager for Manufacturing, Cross-Platform, Sustainability, and Consumers Various other underlings who make reassuring but non-specific noises about expanded choice, or who admit to inconvenient impracticalities There’s huge irony in the way Clay (or Andrew) attempts to paint the shafting of MDT customers as a we’ll-look-after-you example, but I think that’s a deliberate distraction tactic; other than this comment I’m going to ignore it. I’m ignoring, too, the spin about informal interviews, misinterpretation and the like. There’s a black-and-white contradiction here. Autodesk either intends to move all its applications online and away from the desktop, or it doesn’t. Two men say they’re Jesus One of ’em must be wrong Dire Straits – Industrial Disease So who do we believe? Last time I looked at an org chart, the CEO trumped the lot. The buck stops with Carl. So why is he letting his underlings go around undermining his Cloudy Vision? I see the following possibilities: Autodesk is going Cloud-only but it’s supposed to be a secret. Carl let it slip out and the underlings have been sent to try to cover the tracks by confusing and obfuscating. Autodesk is going Cloud-only, Carl had it right, but the underlings haven’t all been told yet and are incorrect in their “corrections”. Autodesk isn’t going Cloud only and Carl was just making stuff up on the fly. Why?…

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