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Carl Bass confirms Cloud-only future for Autodesk – or does he?

Posted By Steve Johnson On 30 November 2012 @ 2:20 pm In Autodesk,Cloud,Fail,Other Sites,Spin,Web Stuff | 18 Comments

As reported by Joe Francica [1] (via WorldCAD Access [2]), Carl Bass has confirmed, in a somewhat ambiguous way, that his Cloud-only vision rules at Autodesk.

I do believe that everything is moving to the cloud.

But…

There are a lot of applications that will [still] be done on the desktop. Whether Autodesk does it or not, I can’t think of a single function that won’t necessarily be done in the cloud.

Still a bit confused? Me too. It’s not clear where this leaves his underlings who have been rushing to contradict Carl’s earlier statements by unambiguously reassuring customers that Autodesk would continue to provide desktop software. Will they now come out with “clarifying” statements that fall into line with whatever it is Carl’s saying here? I doubt it, that would be just too embarrassing. I suspect we’ll see things go very quiet on this subject for a while.

Now we know (or do we?) it’s full steam ahead with desktop dismantlement, what about all those Cloud concerns? Carl does the standard Cloud PR thing of “addressing” that question by restating some of the concerns, ignoring others, but not coming up with answers for any of them other than expressing a vague hope that some of them will go away:

Foremost in people’s mind is security, privacy, reliability, confidential information. Some of those concerns will fall by the wayside.

Asked to come up with a compelling reason for customers to embrace the Cloud, he didn’t:

In many cases, for anyone to move to any technology platform you have to do more than what people have today. So what’s the compelling event? I think what you will see in the cloud is that it will look like every other disruptive technology. Some people will downplay it. Some will poo poo it.

More of the same, then. It’s disruptive, but people with legitimate concerns about that disruption are just naysayers to ignore. With an attitude like that, the chances of Autodesk taking its dubious customer base with it into Cloudy Heaven are slim indeed.

Caveat: I do not have access to the entire interview, so the opinions expressed here are based only on what I do have. It’s quite possible that Carl had something useful to say that didn’t appear in the article [1].


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URLs in this post:

[1] reported by Joe Francica: http://apb.directionsmag.com/entry/carl-bass-i-do-believe-that-everything-is-moving-to-the-cloud/294177

[2] WorldCAD Access: http://worldcadaccess.typepad.com/blog/2012/11/autodesk-ceo-confirms-everything-will-be-available-on-the-cloud.html

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