Autodesk’s social media consultant spills the beans

Ever wondered why Autodesk is putting so much emphasis on social media these days? Why AutoCAD needs Facebook and Twitter commands? It’s because Autodesk pays social media consultants lots of money to tell them about the importance of social media, and how to be social and media-ish. In this video, one of those consultants [...]

Ralph Lauren – genuinely dumb or trying to be clever?

One of the blogs I read regularly is Photoshop Disasters, which recently posted a picture of a Ralph Lauren ad. In common with many fashion photos, this showed a skinny model that appeared to have been further skinnified on somebody’s computer to the point that the poor waif was ridiculously deformed. Like this:

AUGI | AEC EDGE magazine published

More AUGI news, but good news this time. The first edition of the on-line magazine AUGI | AEC EDGE has been published by Extension Media. It is available in high- and low-res PDF format, plus an on-line reader. The first issue has 82 pages of almost entirely Revit articles and is very light on [...]

I see no ads

I have removed the advertisements from this blog. Not because I worried about people not liking them (they were fairly unobtrusive). Not because they were slowing down the page load times (although they did, a bit). Not even because I felt that they were somehow impinging upon my editorial independence.

No, I removed them [...]

Bad Photoshop 4

Pathetic perspective, courtesy of the work experience person doing Clark Rubber‘s brochure images:

The same background is used for another table set. The perspective doesn’t match in that one either, but it’s not as bad as this. Maybe it’s just CAD geeks who notice this sort of thing?

One more to come from [...]

Bad Photoshop 1 & 2

I’ve mentioned before that I love the Photoshop Disasters blog, and I’ve also mentioned that Clark Rubber has provided me with great service.

Here’s the first of a few posts that combine the two. I recently received a Clark Rubber brochure, and from the look of it (and the web site), Clark Rubber is [...]

Leech marketing by IMSI – Part 1 – AU

A while back, I received an email from IMSI, makers of TurboCAD. The information I gained from that email is now public knowledge thanks to an advertisement in AUGI World and other exposure, so I guess I can let you all in on it. Here it is:

Everyone knows AutoCAD is a fixture in [...]

Photoshop disasters blog

I love this blog:

http://photoshopdisasters.blogspot.com/

OK, some of the “disasters” are a bit nitpicking, but there are some truly awful image manipulation efforts out there, some associated with very big companies. Look back over the archives, there are some real classics. Lesson to large companies: don’t penny-pinch, it’s not worth it.

I can’t remember [...]

Matt Stein’s Blog and Microsoft’s Mojave Marketing

Thanks to Shaan Hurley for revealing to the wider world the existence of Ribbon Man Matt Stein’s blog. I’m not sure it’s appropriate for a blogging n00b like myself to welcome somebody with a blog four years older than his own, but I’m going to do it anyway. Welcome, Matt (no pun intended).

Some [...]

Advertising, ethics and editorial freedom

In a recent blog post, Roopinder Tara included this throw-away comment:

Pure bloggers don’t do advertising, so no worry about advertising pressure — the secret and unstated fear of us all in the trade press.

I respect Roopinder, but this kind of “pure blogger” label irritates me. I have an ad on my blog [...]

Advertising Oops!

I just spotted this image flash up on a banner advertisement on a CAD-related site. At first glance, I thought it was a nasty Autodesk ad promoting Revit (it’s on top, after all) and unkindly suggesting that Bentley software is only fit for disposal.

Then I spotted Bentley logos elsewhere on the ad [...]

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