I have closed the three satisfaction rating polls I started a couple of months ago and will be reporting the results individually. The usual caveats about online polls apply.
This poll indicates that Autodesk customer satisfaction levels are perhaps not quite as elevated as they could be. The mean rating is 2.75, the median is 2 and the mode is 0. Yes, zero. Very dissatisfied customers outnumber very satisfied ones by nearly ten to one. That’s pretty emphatic.
If Autodesk had left its policies alone and tried to run a huge PR campaign to deliberately make itself as unpopular with its customers as possible, I doubt that it could have achieved anything like this poor a result. Congratulations, I guess.
Although this is an appalling result for Autodesk, it should come as no surprise to anyone. This reflects the sentiment I see pretty much everywhere, in a wide variety of online forums and when talking to all sorts of people in person.
Lesson for the day: there’s no point in spending a billion dollars a year on marketing if you’re going to do things that make you about as popular as a fart in an elevator.
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