Battle of the Bullshit part 3 – Beyond Bentley
Somebody at Autodesk really does seem to have it in for Bentley right now. I thought they were friends? Oh well, times change. Autodesk has launched a campaign to promote its BIM offerings for transportation projects and is promoting this via emails to existing customers, all of which is fair enough. It’s suggesting BIM is a better tool than traditional CAD for such projects. Another reasonable claim, so it’s appropriate for us to evaluate the arguments and examine the options. What did Autodesk decide to call its campaign? Beyond AutoCAD? Beyond CAD? To BIM and Beyond? None of the above. …