OK, so the ad’s bad, but how’s the product? I had a look for myself at the browser version of AutoCAD 360, which is the current name for what has been Visual Tau, Project Butterfly and AutoCAD WS in previous iterations dating back before Autodesk’s acquisition of the Israeli technology in 2009.
It’s a while since I tried it, so I was interested to see the progress that had been made. After all, CAD in the Cloud has been Autodesk’s focus for a long time now, and as this is likely the first product people try out, you’d expect it to be pretty dazzlingly … Full post →
One of the multiple reasons Autodesk has failed to win over the masses to its Cloudy CAD vision is fear of unreliability. Anything that relies on using somebody else’s computer over the Internet adds potential points of failure to those already there on a standalone desktop system. These additional vulnerabilities include:
Your browser or thin client software fails
Your modem, cabling or other Internet connectivity hardware fails
Your Internet service provider has an outage
Malware or DDOS attacks on your domain or service
Governmental Internet service interference
Internet connectivity infrastructure failure
Malware or DDOS attacks on vendor domain or service
How does he go? On a positive note, top marks for creative writing! The general theme is a strained and somewhat Californian analogy in which perpetual licenses are like canned goods (bad), and rental is like fresh produce (good). However, it’s presented well and professionally written. Among the highlights are:
Perpetual software licenses are like high-fructose corn syrup – no, I’m not making this up. Stop laughing at the back there!
This is a change that is simply a better experience for everyone – everyone who … Full post →
Back in 2011, Autodesk, some other vendors and many industry pundits were utterly convinced of the inevitable and near-imminent victory of Cloud-based CAD over standalone software. I wasn’t. I wanted to get a feel for how isolated my viewpoint was, so I started a poll and let it run for a while. Here’s how that turned out:
As you can see, this blog’s readers were less than convinced about the inevitability of that Cloudy future. Not so Carl Bass, who had this to say in an April 2012 TechCrunch interview:
I’d say two to three years from now, every one of our products will be used online. The only way to use them will be online.
The reason you should never rely on SaaS for anything important is that, well, you just can’t rely on it. If the software breaks, or the vendor goes under, or decides that line’s not profitable enough, or just loses interest, you’re screwed. More importantly, you’re screwed on a timeframe that’s out of your control, and probably much shorter than you would like. You can’t just go on using the software until you’re ready to move on, like you can with perpetual licenses.
Over the past few years, millions of people have unlocked their creativity with the Autodesk 123D apps and community. We’ve grown from one desktop tool in 2011 to multiple apps across desktop, web, and mobile.
We’re incredibly proud of these products, and even more proud of what you all have MADE with them. But we … Full post →
I’d like to thank Steve for the opportunity to write this guest post. My post doesn’t necessarily represent Steve, nor does it represent any company. It’s strictly a personal point of view. The purpose of this post is to prompt discussion and debate, and get your opinion.
Recent discussion on this blog has focused on Autodesk and its many changes over the past few years (upgrade pricing, policy changes, term-only aka rental licenses, move to the cloud, etc.), and there’s been a lot of skepticism. If we stand back and look at the landscape, though, Autodesk is not alone. True, they’re moving faster and more aggressively than their competitors, but many software companies are making similar changes.
Change can be disruptive, it can have positive and negative impact, and there can be winners and losers. But … it’s inevitable, and it’s better to understand change than to fight it. To … Full post →
…your software (220.127.116.11, came with AutoCAD 2017) fails to allow sign-in (a prerequisite to connection to the cloud) in a secure proxy server environment. This happens (see picture):
I am online. I did try to inform you about this problem using the feedback mechanism in the product. This allowed me to type my problem report, but on hitting the send feedback button, I got this (see picture):
I am connected. In fact, I’m so connected I’m typing this post online while reproducing the problem. While this is going on, I’m able to sign in to Autodesk Account, A360 Drive, AutoCAD Beta forums, the Autodesk … Full post →
An interesting new feature of AutoCAD 2017 is Share Design View, which is invoked using the leftmost button on the A360 Ribbon tab or the ONLINEDESIGNSHARE command. The idea behind this command is to create a web-published snapshot of your drawing that can be accessed by anyone with a browser (they’ll need a fairly recent one).
This command works as advertised and provides another option to allow limited access to your design information without providing access to your DWG files. It creates a web page containing a view of your drawing and lets you have the URL (link) so you can access it. You can then share this URL with anyone you want to share the design with. They just follow the URL and can view the design using the Autodesk A360 Viewer (no download required).
Autodesk wants your software to be automatically updated so you’re always running the latest version. Let’s pretend for a moment that this is a good idea and have a look at how Autodesk now attempts to do this. For the previous couple of releases (2015/2016), this has been done using Autodesk Application Manager. For 2017, this has been replaced by Autodesk desktop app. Even if you haven’t installed any 2017 products, you may have already seen this kind of thing pop up. Repeatedly.
Note how there’s no obvious “stop nagging me and leave me alone” option. Autodesk Application Manager’s settings page does include an Alerts tab which allows you to turn off all desktop alerts, but the above message indicates Application Manager has suffered an … Full post →
In response to Shaan’s variant on the old “if you question the value of any change you must be a Luddite” argument, I was going to write a lemming-based parody. I didn’t, mainly because I didn’t want to perpetuate the lemming mass-suicide misconception. Instead, I’ll answer the point more directly.
Autodesk will acheive better success in convincing customers about Cloud computing and other concepts by actively and interactively engaging with them. Addressing their specific and legitimate concerns has a chance of success if the concepts have merit. Insultingly likening customers to allegedly stupid animals isn’t going to convince anyone.
Besides, the point has little validity. Armadillos have 20 species, are currently dramatically increasing their territory in North America, and have been around rather longer than humans. Maybe we should wait until we’ve been around a few tens of millions of years longer before we get too cocky about how … Full post →
Autodesk has just released the latest iteration of its free online CAD app, AutoCAD WS. It’s available directly via your browser or as iOS, Mac or Android apps. This is the closest Autodesk has yet come to showing us what real CAD in the Cloud can do. Autodesk has now had three years’ work behind it since buying the company responsible for this technology. I’d like you to put aside any Cloud concerns you may have and give it a fair go. Please try it out and report back what you find in a mini-review. How well does it work? The customer stories are all from organisations using it as a viewer or for simple markup edits. Is that all it can do, or does it come close to deserving to have CAD in its name?
I do believe that everything is moving to the cloud.
There are a lot of applications that will [still] be done on the desktop. Whether Autodesk does it or not, I can’t think of a single function that won’t necessarily be done in the cloud.
Still a bit confused? Me too. It’s not clear where this leaves his underlings who have been rushing to contradict Carl’s earlier statements by unambiguously reassuring customers that Autodesk would continue to provide desktop software. Will they now come out with “clarifying” statements that fall into line with whatever it is Carl’s saying here? I doubt it, that would be just too embarrassing. I suspect we’ll see things go very quiet on this subject for a while.
I was going to ignore this subject, but I’ve changed my mind because it allows me to post something positive about Autodesk. After all, I dotry to post positive things; it’s hardly my fault that Autodesk has a habit ofmaking it difficult.
In upFront eZine #756, Autodesk’s Andrew Anagnost (or was it Clay Helm?) had the following to say, and must say I agree totally with the first sentence:
The best evidence is how we have behaved historically. When we included Mechanical Desktop with Inventor, the media complained that we were killing Mechanical Desktop; you were probably one of them. But we didn’t; we came out with six, seven more releases of it, completely free.
So, MDT users, you’re the poster child for how Autodesk looks after its customers. You’re also evidence for how wrong those nasty media naysayers … Full post →
Ever wondered why Autodesk is putting so much emphasis on social media these days? Why AutoCAD needs Facebook and Twitter commands? It’s because Autodesk pays social media consultants lots of money to tell them about the importance of social media, and how to be social and media-ish. In this video, one of those consultants explains the process:
Kenneth Pimentel, Director, Visual Communications Solutions Andrew Anagnost, Senior Vice President of Industry Strategy and Marketing Clay Helm, Public Relations Manager for Manufacturing, Cross-Platform, Sustainability, and Consumers Various other underlings who make reassuring but non-specific noises about expanded choice, or who admit to inconvenient impracticalities
There’s huge irony in the way Clay (or Andrew) attempts to paint the shafting of MDT customers as a we’ll-look-after-you example, but I think that’s a deliberate distraction tactic; other than this … Full post →
Do you own your home or rent it? Given the choice, what would you prefer? Why?
Do you own your car or rent it? Given the choice, what would you prefer? Why?
Do you own your TV or rent it? Given the choice, what would you prefer? Why?
Do you own your computer or rent it? Given the choice, what would you prefer? Why?
If you’re like me, you answered the same for most or all of those questions. I own all of the above and rent none of it. I prefer owning all of the above. Why? Three Cs:
Continuity. If I own my home, there’s a pretty good chance that I’ll be able to go on living in it as long as I like. There are exceptions (wars, natural disasters, etc.), but ownership is generally much safer than renting if it’s … Full post →
It’s probably unwise to make predictions about what is going to happen in technology. If so, I’m about to be unwise. So be it; if I’m wrong you can taunt me about this post in a few years. Here’s my prediction:
Autodesk’s attempt to move CAD users onto the Cloud is doomed to failure.
This is the first of a series of posts that will examine what I mean by that and the reasons behind it. The first thing that’s important to lay out is what I mean by failure. What I mean is that reality will not match Autodesk’s expectation of what will happen with its products moving to the Cloud. What expectation is that?
I’d say two to three years from now, every one of our products will be used online. The only way to use them will be online.
I have an Autodesk-related Dilbert story to share. Back in the late 90s, I was visiting Autodesk’s San Rafael offices (at Autodesk’s expense) and had an appointment to see a product manager. There was some confusion when I arrived at Reception, but after a few phone calls I was shown into a meeting room containing the manager and a lot of other Autodesk people. However, the open mouths told me that they were discussing very confidential stuff. They were clearly shocked and horrified that an outsider had been allowed into that particular room at that particular time, even though I had signed an NDA and was due to spend that day giving some important future software a very thorough going-over.
The manager quickly shuffled me off to his own office and let me know he would be back as soon as the meeting concluded. I waited a while, staring into space. … Full post →
Following up on its acquisition of Socialcam (which was then abandoned by 50 million users), Autodesk has acquired social media platform Qontext from Indian company Pramati. What exactly is this? I have no idea. I tried to find out by reading the Pramati site, but it’s so heavily obscured in trendy but vague corporatespeak it’s hard to work out anything firm. I played Buzzword Bingo while reading the site and won within seconds. Maybe the Autodesk statement clarifies things?
“Mobile, cloud and social computing are dramatically changing the way engineers, designers and architects work. The addition of the Qontext technology to the Autodesk portfolio will lead to new technology innovations that help our customers embrace these disruptive technologies and leverage them for competitive advantage,” said Amar Hanspal, Autodesk senior vice president of information modeling and platform products. “It was great to work with the team at … Full post →
In a recent post on Between the Lines, Shaan passed on the following response from the AutoCAD Team:
There has been some recent discussions about the built-in help system in AutoCAD 2013, both positive and some criticism. As our longtime users know, AutoCAD help has been through many evolutions.
We are particularly proud of the new AutoCAD 2013 online learning environment we recently released (AutoCAD Online Help Mid-Year Updates.) This update addressed several user requested fixes and changes, and we will continue to take our direction from our user’s feedback.
We do recognize that the online learning environment may not be the solution for every user, so while we are focused on creating a rich and personalized online experience, we will continue to maintain our current basic offline experience.
(The emphasis is mine). This statement, although couched in marketingspeak, confirms what I’ve had to say on the subject. … Full post →