It’s probably unwise to make predictions about what is going to happen in technology. If so, I’m about to be unwise. So be it; if I’m wrong you can taunt me about this post in a few years. Here’s my prediction:
Autodesk’s attempt to move CAD users onto the Cloud is doomed [...]
Steve: Another issue I have with Cloud-based environments is the lack of customisation. One of the things that makes AutoCAD so efficient for people is that they can get it exactly the way they want it. With a browser-based environment, we’re pretty much stuck with what you guys decide to give us. Can you [...]
Steve: Autodesk is currently giving away these Cloud-based services, Butterfly for example. Presumably you’re not going to keep doing that for ever. Are you going to start charging for these services eventually?
Guri: Again, you’re pushing us to talk about future. Currently, for as long as this is in a Labs environment, we’re encouraging [...]
On 26 May 2010, I had the opportunity to ask Autodesk some questions about the Cloud in general and what was then Project Butterfly (now AutoCAD WS) in particular. The Autodesk people were:
Guri Stark,Vice President, AutoCAD & Platform Products Tal Weiss, R&D Center Manager (Israel) Noah Cole, Corporate Media Relations
The interview was [...]
Deelip has just published an extensive interview with several Autodesk people about AutoCAD for the Mac. Deelip had a good set of questions and I suggest you read the whole thing, but if it’s all too tl;dr for you, then here is the lazy reader’s version of what Autodesk had to say:
The AutoCAD [...]
Here in Australia, we’re in election mode, so I have even more reasons to avoid watching TV. On those occasions when I do watch it, I am often annoyed by what I see. This is not a novel observation, but one of the things that annoys me about many politicians is their habit of [...]
You may remember a month ago I raised the question What proportion of Autodesk customers really are on Subscription? Shortly after that, I sent Autodesk Subscription VP Callan Carpenter these questions following up on the interview:
I have a request for follow-up information arising from this interview. I hope you can find the time [...]
In my recent interview of Autodesk Subscription VP Callan Carpenter, he made these statements:
…there is a very small fraction of our revenue that comes from upgrades at this point in time.
We’re down to very low single digits of customers who upgrade, and of those only half of those upgrade 1 or 2 [...]
This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions.
SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once [...]
Part 4 of 5 in this series.
SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being [...]
Part 3 of 5 in this series.
SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for [...]
Part 2 of 5 in this series.
SJ: Is there anything specific you want to say about what I have written in my blog?
CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is [...]
A couple of weeks ago, Angela Simoes from the Autodesk Corporate PR team invited me to interview Callan Carpenter, Autodesk’s Vice President of Global Subscription and Support. Callan is responsible for the sales, marketing operations and product support associated with Subscription. He is also Vice President in charge of Jim Quanci’s Autodesk Developer Network. [...]
This morning I spoke with CAD International‘s Nigel Varley. Here is a paraphrased summary of the interview.
SJ: When did CAD International buy the drcauto intellectual property rights? NV: About two weeks ago.
SJ: You are currently helping drcauto customers with authorisation codes, is that correct? NV: Yes, masses of them. It’s taking up [...]
I’ve added a link to Autodesk’s new AutoCAD community site, AutoCAD Exchange. As with most things Autodesk, there are pros and cons. Here are my first impressions.
I think it looks good in a Vista-black kind of way. I know some of you don’t like the black look in software, but I do. The [...]
Time to lighten things up a bit, I think. While attending the AutoCAD 2010 product launch in San Francisco on 5 February 2009, I conducted a series of micro-interviews with a collection of AutoCAD bloggers and Autodesk employees. One geek asks 14 other geeks if they are geeks; nothing too serious here. I hope [...]
In a comment on the first of these posts, Ralph G raised the possibility that these answers have been edited by marketing people. I have checked with Eric Stover and he assures me these answers come direct from the program managers concerned and are unmassaged by marketers. That ties in with the partial email [...]
At the end of January, I asked for your questions to put to Autodesk product managers. My intention was to pose your questions in a video interview format while attending the AutoCAD 2010 product launch, but for logistical reasons I was unable to make this happen.
Autodesk’s Eric Stover kindly arranged for your questions [...]
In this second part of the interview, the Autodesk trio continues to respond to the question about listening to customers.
While attending the AutoCAD 2010 launch today, I took the opportunity to interview three Autodesk people: Eric Stover, Jon Page and Shaan Hurley. I raised the issue of Autodesk being seen as not listening to its customers, and was given a very comprehensive response. Here is the first of two parts of that interview.