Why Autodesk’s rental won’t make big money from pirates

One argument I’ve seen in support of the all-rental software model is that it will rake in lots of cash from those users who aren’t currently customers, i.e. pirates. Here’s an example (Carl Bass, November 2016):

We believe some of these people were previously pirating the software and now have a much more affordable option with product subscriptions. This is consistent with the fact that emerging countries are some of the fastest growing areas for product subscriptions. In other cases, these new users have been using an alternative design tool and could now afford software from Autodesk.

Putting aside the correlation-does-not-imply-causation thing, rental simply isn’t a much more affordable option than perpetual licenses. On the contrary, it’s much more expensive (except for short term use). Repeating an #AlternativeFact doesn’t make it any more true.

The idea that people who had been using non-Autodesk software have switched over to … Full post

Another one bites the dust – Autodesk sheds Seek

Following on from Autodesk’s announcement of the impending demise of 123D, the shedding of Cloudy applications and services continues. This time, it’s BIM content service Autodesk Seek. Here’s what Autodesk has to say about the reason for this change:

Autodesk… does not consider the Autodesk Seek service to be strategic to our core business at this time.

 
The timeline went something like this:

  • 16 January 2017 – Autodesk transferred the operations and customer support obligations related to the Autodesk Seek business to Swedish digital content company BIMobject.
  • 18 January 2017 – Autodesk posts a notice to that effect on its Knowledge Network.
  • 18 January 2017 – BIMobject posts a notice to that effect on its own site.
  • ~23 January 2017 – Autodesk customers attempting to use Autodesk Seek find out about the change when they are automatically … Full post

Autodesk to pull the plug on 123D

The reason you should never rely on SaaS for anything important is that, well, you just can’t rely on it. If the software breaks, or the vendor goes under, or decides that line’s not profitable enough, or just loses interest, you’re screwed. More importantly, you’re screwed on a timeframe that’s out of your control, and probably much shorter than you would like. You can’t just go on using the software until you’re ready to move on, like you can with perpetual licenses.

Thanks for the latest lesson, Autodesk, regarding 123D:

Over the past few years, millions of people have unlocked their creativity with the Autodesk 123D apps and community. We’ve grown from one desktop tool in 2011 to multiple apps across desktop, web, and mobile.
 
We’re incredibly proud of these products, and even more proud of what you all have MADE with them. But we … Full post

Dear Autodesk Recap 360 team…

…your software (3.0.0.52, came with AutoCAD 2017) fails to allow sign-in (a prerequisite to connection to the cloud) in a secure proxy server environment. This happens (see picture):

autodeskrecap360cantsignin

I am online. I did try to inform you about this problem using the feedback mechanism in the product. This allowed me to type my problem report, but on hitting the send feedback button, I got this (see picture):

autodeskrecap360cantsignin2

I am connected. In fact, I’m so connected I’m typing this post online while reproducing the problem. … Full post

Battle of the Bullshit part 3 – Beyond Bentley

Somebody at Autodesk really does seem to have it in for Bentley right now. I thought they were friends? Oh well, times change.

Autodesk has launched a campaign to promote its BIM offerings for transportation projects and is promoting this via emails to existing customers, all of which is fair enough. It’s suggesting BIM is a better tool than traditional CAD for such projects. Another reasonable claim, so it’s appropriate for us to evaluate the arguments and examine the options.

What did Autodesk decide to call its campaign? Beyond AutoCAD? Beyond CAD? To BIM and Beyond?

None of the above. It’s Beyond Bentley.

Huh? You may have noticed I’m keen on alliteration, but still, huh? What does Bentley have to do with this? Most Autodesk CAD customers are going to know and care nothing about Bentley products. So why mention them at all? The headline is “Move … Full post

Hotfix for AutoCAD 2017 SP1 Autoloader bug

As reported earlier, AutoCAD 2017 SP1 breaks third-party add-ins that use the officially approved Autoloader mechanism. Autodesk is to be commended for acting quickly to produce a hotfix for this. In order to make this hotfix available quickly, Autodesk has taken the very unusual step of allowing a third party to distribute it. See this post from Jimmy Bergmark, who pointed out the bug in the first place. Kudos to whoever at Autodesk made the call to think outside the box to do this. It’s a very un-Autodesk Corporate thing to do, and particularly commendable for that very reason.

It’s important to note that because of the way Service Packs are now handled in AutoCAD and the vertical products based on it, this SP1 bug affects all of those products, not just base AutoCAD. Here is the list of affected products*:

Last chance to buy Autodesk software – should you take it?

If, like me, you’ve been receiving increasingly eager Autodesk emails urging you to action, you’ll already be aware that Autodesk will end the sale of its last remaining perpetual license software lines on 31 July 2016. The End Time has already arrived for AutoCAD, so the only way you can now buy any form of AutoCAD perpetual license is as part of a Suite, and you must also commit to a maintenance plan. Of course, any Suite is substantially more expensive than AutoCAD, both in terms of initial cost and ongoing maintenance fees. However, if you only buy software and aren’t interested in renting it, this is your last chance to do so. (Or is it? There’s always the possibility that Autodesk will abandon its all-rental strategy in order to stave off its losses, in which case all bets are off).

In sales, this is known as the … Full post

Suites to be replaced by Autodesk industry collections

I just got this email. Maybe you did too:

Dear Christopher [sic],
 
I have some important information to share with you.
 
As we continue our transition to a fully subscription-based business, we remain committed to providing you greater value, more flexibility, and a simpler way to access the Autodesk software you need.
 
On August 1, 2016, we will introduce Autodesk industry collections and end the sale of Autodesk Design & Creation Suites.
 
Industry collections will provide you access to a wide selection of the essential Autodesk software for your profession. They will offer immediate access to new technology, cloud services, and several licensing options. In short, industry collections will give you the freedom to access the software products you want, when you want them. Learn more about the industry collections here.
 
To make … Full post

MDT users and other Autodesk orphans, let’s have your good news stories!

I was going to ignore this subject, but I’ve changed my mind because it allows me to post something positive about Autodesk. After all, I do try to post positive things; it’s hardly my fault that Autodesk has a habit of making it difficult.

In upFront eZine #756, Autodesk’s Andrew Anagnost (or was it Clay Helm?) had the following to say, and must say I agree totally with the first sentence:

The best evidence is how we have behaved historically. When we included Mechanical Desktop with Inventor, the media complained that we were killing Mechanical Desktop; you were probably one of them. But we didn’t; we came out with six, seven more releases of it, completely free.

So, MDT users, you’re the poster child for how Autodesk looks after its customers. You’re also evidence for how wrong those nasty media naysayers … Full post

Who is telling the truth in Autodesk’s Cloud PR trainwreck?

Does Autodesk intend to move all its applications exclusively to the Cloud? That is, online only and no longer available on the desktop? Autodesk people who say yes:

Carl Bass, CEO
Phil Bernstein, Vice President, Building Industry Strategy and Relations
Scott Sheppard, Autodesk Labs Software Development Manager (with private Cloud caveat)

Autodesk people who say no:

Kenneth Pimentel, Director, Visual Communications Solutions Andrew Anagnost, Senior Vice President of Industry Strategy and Marketing
Clay Helm, Public Relations Manager for Manufacturing, Cross-Platform, Sustainability, and Consumers Various other underlings who make reassuring but non-specific noises about expanded choice, or who admit to inconvenient impracticalities

There’s huge irony in the way Clay (or Andrew) attempts to paint the shafting of MDT customers as a we’ll-look-after-you example, but I think that’s a deliberate distraction tactic; other than this … Full post

AutoCAD Help suckage to continue – confirmed

In a recent post on Between the Lines, Shaan passed on the following response from the AutoCAD Team:

There has been some recent discussions about the built-in help system in AutoCAD 2013, both positive and some criticism.  As our longtime users know, AutoCAD help has been through many evolutions.

We are particularly proud of the new AutoCAD 2013 online learning environment we recently released (AutoCAD Online Help Mid-Year Updates.) This update addressed several user requested fixes and changes, and we will continue to take our direction from our user’s feedback.

We do recognize that the online learning environment may not be the solution for every user, so while we are focused on creating a rich and personalized online experience, we will continue to maintain our current basic offline experience.

(The emphasis is mine). This statement, although couched in marketingspeak, confirms what I’ve had to say on the subject. … Full post

Trebling upgrade prices was not enough for Autodesk

A blog post from BIM person Gregory Arkin contains a number of confidently-made statements about what Autodesk intends to do with its upgrade and Subscription pricing model. If the information is correct, the news is all bad for customers. The prices for both upgrade and Subscription are getting jacked up substantially. In fact, for upgraders the pricing (70% of full whack for the cheapest upgrade) will be completely non-viable and you’ll effectively be forced onto Subscription. This goes beyond the trebling of upgrade prices that Autodesk’s Callan Carpenter spent some time defending here two years ago. The link in that post to the relevant Autodesk page doesn’t contain any pricing specifics other than the vague statement “save up to 20%”, but I’ll take Gregory’s word for it.

Gregory sees this business of upgraders being hunted to extinction as something that Subscription customers should have … Full post

Autodesk edges towards taking money for Cloud services

In an email to Subscription customers, Autodesk made several announcements about its Autodesk 360 Cloud services.

  • Subscription users now get 25 GB per seat of Cloud storage, up from 3 GB. Non-Subscription users who create an Autodesk 360 account get 3 GB. The intent here, as with the trebling of upgrade costs, is to get you hooked on Subscription so you become a permanent revenue stream.
  • More services are now available, apparently, but the list of services looks about the same to me. The table that lists which services are available for which products can be found here. If you’re an AutoCAD user, the only service available is Autodesk 360 Rendering.
  • The services are now metered. You get a certain number of “cloud units”, and these are eaten up as you use the services. A standard AutoCAD user (with Subscription) gets 100 units. Each render costs you 5 units, … Full post
  • Cloud concerns – security again

    It’s probably worth pointing out that if you you have no problem emailing your designs around the place without some form of protection or encryption, there’s little point in getting all worked up about Cloud security. Email isn’t remotely secure. FTP isn’t exactly watertight, either. If you’re still interested in Cloud security issues, this post includes some relevant links you might like to peruse.

    First, here’s what Autodesk’s Scott Sheppard had to say about Project Photofly (now 123D Catch Beta) security last month: Project Photofly FAQ: What about the security of my data? This covers some of the same kind of stuff I’ve already discussed, but from an Autodesk point of view (albeit a pretty transparent and honest one, as you might expect from Scott). Here are some selected quotes:

    In essence, we don’t want to accept liability when we don’t take money…

    We intend to … Full post

    Autodesk Cloud-based structural engineering software review

    As I’ve already discussed, one of the areas where CAD on the Cloud shows potential is in handling specific tasks that require performing intensive calculations that are suitable for sharing among many processors. That sounds great in theory, and a lot of Cloud marketing (e.g. Virtually Infinite Computing) emphasises that point.

    OK, that sounds promising, but how does it pan out in real life? One problem dissuading me from finding out is that Autodesk is being very restrictive with access to many of its Autodesk Cloud products (I’d probably throw a few sample render jobs into the Cloud and compare the performance, but I’m not the right kind of Subscription customer so I’m not allowed). Another problem is that I’m not qualified to review things like structural engineering software where the greatest computational potential appears to lie. Fortunately, Alex Bausk is qualified, so it … Full post

    Autodesk Cloud interview May 2010 – Part 3

    Steve: Another issue I have with Cloud-based environments is the lack of customisation. One of the things that makes AutoCAD so efficient for people is that they can get it exactly the way they want it. With a browser-based environment, we’re pretty much stuck with what you guys decide to give us. Can you see any solution to that in the longer term?

    Tal: From a pure technical point of view, there’s not a lot of difference in terms of the way you can customise an application on the desktop versus customising it on the web. I think AutoCAD, having a very mature application has a lot of functionality which has built up over the years to provide customisation capabilities to the nth degree. So I think it has less to do with the platform of your choice and more to do with the maturity of the solution and how … Full post

    Autodesk Cloud interview May 2010 – Part 2

    Steve: Autodesk is currently giving away these Cloud-based services, Butterfly for example. Presumably you’re not going to keep doing that for ever. Are you going to start charging for these services eventually?

    Guri: Again, you’re pushing us to talk about future. Currently, for as long as this is in a Labs environment, we’re encouraging users to use it and we’re giving it free in the Labs environment and we’re not putting any limits on it during the Labs experiment. Once we make it a commercial product we may change that.

    Steve: I put a poll on my blog asking readers what they thought about CAD on the Cloud, and most of them are either concerned or frightened. Solidworks users are in revolt about what they see as being forced onto the Cloud. Why do you think there is this fear or apprehension of CAD on the Cloud?

    Guri: I’m not … Full post

    Autodesk Cloud interview May 2010 – Part 1

    On 26 May 2010, I had the opportunity to ask Autodesk some questions about the Cloud in general and what was then Project Butterfly (now AutoCAD WS) in particular. The Autodesk people were:

    • Guri Stark,Vice President, AutoCAD & Platform Products
    • Tal Weiss, R&D Center Manager (Israel)
    • Noah Cole, Corporate Media Relations

    The interview was conducted by phone conference with no prior notice of the questions. Here is the first part of the interview, which I will be posting in three sections.

    Steve: Guri, are you responsible for all of Autodesk’s Cloud-based offerings?

    Guri: Tal and I are responsible for Butterfly, that’s the only Cloud-based offering that we are responsible for.

    Noah: Steve, you can put the cloud-based offerings into three categories, those that are related to current products and therefore come out of the same organisations and divisions that those products come out of. So Butterfly which is related … Full post

    All major Autodesk products on the Cloud by 2014?

    As reported by multiple on-line news outlets, Autodesk just announced that it is increasing its research and development budget (having slashed it last year), and increasing the percentage of that budget on the Cloud. Carl Bass:

    When there are technology transitions in place, you better be more mindful of that, or you become roadkill.

    That’s fair enough. Autodesk would be stupid to ignore the Cloud, and needs to bet at least some of its cash on anything that stands a significant chance of being important. This quote from Autodesk spokesman Paul Sullivan gets more specific:

    We are devoting a larger percentage of our R&D budget to cloud computing, with a significant portion of our new product investments going toward products that are cloud-enabled. We expect that all of our major products will be available in the cloud within the next three years.

    Now “available” … Full post

    Cloud concerns – terms and conditions

    I just used Autodesk Cloud Documents for the first time, and was asked to confirm my acceptance of the Terms of Service. Fair enough. But just what is in those terms, and what do they mean to you if you are dubious about using the Cloud? Will you be reassured by what you find there? Maybe not. Here are a few clauses that might make you go hmmm…

    The terms applicable to a particular service may vary.

    Translation: Autodesk can move the goalposts.

    Autodesk has the right (but not the obligation) to monitor Your usage of the Service to verify compliance with these Terms.

    Translation: Autodesk can keep its eye on you.

    You acknowledge and agree that: (a) You will evaluate and bear all risks associated with Your Content; (b) under no circumstances will Autodesk Parties be liable in any way for Your Content, including, but not limited to, any … Full post