Return of the bullshit – baked beans edition

In an October 2015 post I’ve only just noticed, snappily titled No More Software Like a Can of Baked Beans: Why Software Subscription Serves It Up Fresh, Autodesk VP Andrew Anagnost bravely attempts to sell Autodesk’s move to all-rental software. This is a rather belated response, but fortunately there is no statute of limitations on skewering spin so let’s get started.

How does he go? On a positive note, top marks for creative writing! The general theme is a strained and somewhat Californian analogy in which perpetual licenses are like canned goods (bad), and rental is like fresh produce (good). However, it’s presented well and professionally written. Among the highlights are:

  • Perpetual software licenses are like high-fructose corn syrup – no, I’m not making this up. Stop laughing at the back there!
  • This is a change that is simply a better experience for everyone – everyone who … Full post

Autodesk’s big Cloud failure

Back in 2011, Autodesk, some other vendors and many industry pundits were utterly convinced of the inevitable and near-imminent victory of Cloud-based CAD over standalone software. I wasn’t. I wanted to get a feel for how isolated my viewpoint was, so I started a poll and let it run for a while. Here’s how that turned out:
 

As you can see, this blog’s readers were less than convinced about the inevitability of that Cloudy future. Not so Carl Bass, who had this to say in an April 2012 TechCrunch interview:

I’d say two to three years from now, every one of our products will be used online. The only way to use … Full post

Autodesk perpetual license owners to get screwed big-time

Hidden in amongst a bunch of the usual highly dubious subscription statements from Carl Bass is an announcement that spells doom for Autodesk perpetual license owners. I will resist the temptation to skewer Carl’s spin (for now) because this announcement is much more important:

Bass also confirmed that the company plans to converge the two existing subscription models — maintenance and product subscriptions — into a single offering over the next two years. “If you look out to fiscal year 2020, we want to be in a place where, first of all, we have a single kind of offering with a single back office and infrastructure to support it, one that will be a combination of product subscriptions as you see them plus a consumption model on top of it. That’s where we see the business heading.

“Along the way, it’s how do we motivate customers to … Full post

Battle of the Bullshit part 4 – Bentley tells the truth

Behold, the latest episode in the Autodesk versus Bentley PR battle over perpetual licenses versus rental!

Bentley has issued a response to Autodesk’s response to Bentley’s response to Autodesk’s move to all-rental software. This is entitled Bentley Responds to Autodesk – You Have a Choice. I have already dissected Bentley’s and Autodesk’s previous responses and found neither of them entirely truthful.

So, how does the latest effort from Bentley shape up? Very well. It’s pretty much spot-on for accuracy. There’s nothing that could be described as disingenuous, misleading, or even exaggerated. I encourage you to read it and make up your own mind.

Bentley PR also invited me in on a press conference call, having first invited my questions. Although I was unable to take part in that call, I have listened to a recording of the event and that was similarly … Full post

Disaster in progress – Autodesk continues to lose heavily

This post originally contained assertions about Autodesk’s financials that were based on flawed understanding, and has been removed. It’s not really possible to delete things from the Internet, so if you ever want to relive the joy of seeing me get things spectacularly wrong, feel free to use the Internet Archive to do so.

Battle of the Bullshit part 3 – Beyond Bentley

Somebody at Autodesk really does seem to have it in for Bentley right now. I thought they were friends? Oh well, times change.

Autodesk has launched a campaign to promote its BIM offerings for transportation projects and is promoting this via emails to existing customers, all of which is fair enough. It’s suggesting BIM is a better tool than traditional CAD for such projects. Another reasonable claim, so it’s appropriate for us to evaluate the arguments and examine the options.

What did Autodesk decide to call its campaign? Beyond AutoCAD? Beyond CAD? To BIM and Beyond?

None of the above. It’s Beyond Bentley.

Huh? You may have noticed I’m keen on alliteration, but still, huh? What does Bentley have to do with this? Most Autodesk CAD customers are going to know and care nothing about Bentley products. So why mention them at all? The headline is “Move … Full post

Battle of the Bullshit part 2 – Autodesk’s sophistry

In my last post, I gave Bentley a well-deserved slap for, er, saying things that perhaps weren’t entirely factual. Now it’s Autodesk’s turn.

What’s this about? Carl White, Senior Director of Business Models at Autodesk, wrote a blog post Not so fast Bentley: Separating fact from fiction responding to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program. Some of Carl’s observations on Bentley’s claims were perfectly valid, but unfortunately he went beyond that and wrote a few more things – “facts” – where he’s on shakier ground. Let’s examine Carl’s interpretation of reality, shall we?

Fact #1 – No Autodesk customer ever  loses the right to use the perpetual software license you’ve purchased, it is “evergreen”.

This is generally true. There are exceptions (read the EULA), but let’s not split hairs. In the vast majority of cases, we don’t … Full post

Battle of the Bullshit part 1 – Bentley’s terminological inexactitudes

I note with interest the blog post Not so fast Bentley: Separating fact from fiction by Carl White, Senior Director of Business Models at Autodesk. In this, he responds to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program, stating:

Earlier this week, Bentley announced an “upgrade program” for Autodesk customers. We found the offer to be disingenuous and mischaracterizes what Autodesk offers our customers.

OK, let’s have a look at what Carl is complaining about. Here’s one Bentley statement that could be considered questionable:

For consideration by owners of Autodesk perpetual licenses facing Autodesk’s imminent deadline for the write-off of the future value of their investment, Bentley Systems is offering recovery of the value otherwise subject to forfeit.

Carl has a point here. The “imminent deadline for the write-off of the future value” line is presented as fact, but at this stage it’s … Full post

Disaster in progress – Autodesk’s all-rental plans are failing

This post originally contained assertions about Autodesk’s financials that were based on flawed understanding, and has been removed. It’s not really possible to delete things from the Internet, so if you ever want to relive the joy of seeing me get things spectacularly wrong, feel free to use the Internet Archive to do so.

Suites to be replaced by Autodesk industry collections

I just got this email. Maybe you did too:

Dear Christopher [sic],
 
I have some important information to share with you.
 
As we continue our transition to a fully subscription-based business, we remain committed to providing you greater value, more flexibility, and a simpler way to access the Autodesk software you need.
 
On August 1, 2016, we will introduce Autodesk industry collections and end the sale of Autodesk Design & Creation Suites.
 
Industry collections will provide you access to a wide selection of the essential Autodesk software for your profession. They will offer immediate access to new technology, cloud services, and several licensing options. In short, industry collections will give you the freedom to access the software products you want, when you want them. Learn more about the industry collections here.
 
To make … Full post

Don’t be a technology lemming

In response to Shaan’s variant on the old “if you question the value of any change you must be a Luddite” argument, I was going to write a lemming-based parody. I didn’t, mainly because I didn’t want to perpetuate the lemming mass-suicide misconception. Instead, I’ll answer the point more directly.

Autodesk will acheive better success in convincing customers about Cloud computing and other concepts by actively and interactively engaging with them. Addressing their specific and legitimate concerns has a chance of success if the concepts have merit. Insultingly likening customers to allegedly stupid animals isn’t going to convince anyone.

Besides, the point has little validity. Armadillos have 20 species, are currently dramatically increasing their territory in North America, and have been around rather longer than humans. Maybe we should wait until we’ve been around a few tens of millions of years longer before we get too cocky about how … Full post

Carl Bass confirms Cloud-only future for Autodesk – or does he?

As reported by Joe Francica (via WorldCAD Access), Carl Bass has confirmed, in a somewhat ambiguous way, that his Cloud-only vision rules at Autodesk.

I do believe that everything is moving to the cloud.

But…

There are a lot of applications that will [still] be done on the desktop. Whether Autodesk does it or not, I can’t think of a single function that won’t necessarily be done in the cloud.

Still a bit confused? Me too. It’s not clear where this leaves his underlings who have been rushing to contradict Carl’s earlier statements by unambiguously reassuring customers that Autodesk would continue to provide desktop software. Will they now come out with “clarifying” statements that fall into line with whatever it is Carl’s saying here? I doubt it, that would be just too embarrassing. I suspect we’ll see things go very quiet on this subject for a while.

Now we … Full post

MDT users and other Autodesk orphans, let’s have your good news stories!

I was going to ignore this subject, but I’ve changed my mind because it allows me to post something positive about Autodesk. After all, I do try to post positive things; it’s hardly my fault that Autodesk has a habit of making it difficult.

In upFront eZine #756, Autodesk’s Andrew Anagnost (or was it Clay Helm?) had the following to say, and must say I agree totally with the first sentence:

The best evidence is how we have behaved historically. When we included Mechanical Desktop with Inventor, the media complained that we were killing Mechanical Desktop; you were probably one of them. But we didn’t; we came out with six, seven more releases of it, completely free.

So, MDT users, you’re the poster child for how Autodesk looks after its customers. You’re also evidence for how wrong those nasty media naysayers … Full post

Autodesk’s social media consultant spills the beans

Ever wondered why Autodesk is putting so much emphasis on social media these days? Why AutoCAD needs Facebook and Twitter commands? It’s because Autodesk pays social media consultants lots of money to tell them about the importance of social media, and how to be social and media-ish. In this video, one of those consultants explains the process:

Who is telling the truth in Autodesk’s Cloud PR trainwreck?

Does Autodesk intend to move all its applications exclusively to the Cloud? That is, online only and no longer available on the desktop? Autodesk people who say yes:

Carl Bass, CEO
Phil Bernstein, Vice President, Building Industry Strategy and Relations
Scott Sheppard, Autodesk Labs Software Development Manager (with private Cloud caveat)

Autodesk people who say no:

Kenneth Pimentel, Director, Visual Communications Solutions Andrew Anagnost, Senior Vice President of Industry Strategy and Marketing
Clay Helm, Public Relations Manager for Manufacturing, Cross-Platform, Sustainability, and Consumers Various other underlings who make reassuring but non-specific noises about expanded choice, or who admit to inconvenient impracticalities

There’s huge irony in the way Clay (or Andrew) attempts to paint the shafting of MDT customers as a we’ll-look-after-you example, but I think that’s a deliberate distraction tactic; other than this … Full post

Autodesk confirms outrageous upgrade price increase

As I indicated in May, Autodesk will be increasing the cost of upgrades to 70% of the full retail cost of a new license. This renders it totally pointless upgrading Autodesk software at all, which is obviously Autodesk’s intention. This change probably won’t affect many people, as those who have chosen to stick with Autodesk despite everything have already been effectively forced onto Subscription. Anyway, here’s the confirmation from Autodesk:

In early 2013 Autodesk will simplify the current upgrade pricing model, which may affect pricing and/or eligibility for upgrades.  Autodesk is providing advance notice to help ease the transition and ensure that customers have enough time to plan and budget for any impact to your organization.

 As part of this change, Autodesk will be simplifying upgrades into a single offering available for licenses that are 1-6 versions old at a discount of 30% off new license SRP*.  Under … Full post

Autodesk buys more social media stuff

Following up on its acquisition of Socialcam (which was then abandoned by 50 million users), Autodesk has acquired social media platform Qontext from Indian company Pramati. What exactly is this? I have no idea. I tried to find out by reading the Pramati site, but it’s so heavily obscured in trendy but vague corporatespeak it’s hard to work out anything firm. I played Buzzword Bingo while reading the site and won within seconds. Maybe the Autodesk statement clarifies things?

“Mobile, cloud and social computing are dramatically changing the way engineers, designers and architects work. The addition of the Qontext technology to the Autodesk portfolio will lead to new technology innovations that help our customers embrace these disruptive technologies and leverage them for competitive advantage,” said Amar Hanspal, Autodesk senior vice president of information modeling and platform products. “It was great to work with the team at … Full post

Autodesk is firing. No, wait! Hiring.

August 2012: Autodesk increases profits, but not as much as expected, and gets rid of 500 people. This sort of thing has happened before, resulting in the loss of good, skilled people, some with many years of priceless and irreplacable experience.

September 2012: Autodesk goes on a recruiting drive.

So, if you want to work for a company that will put you out with the trash the next time reality doesn’t quite match some financial analyst’s estimate, you know where to go. Good luck with that.

AutoCAD Help suckage to continue – confirmed

In a recent post on Between the Lines, Shaan passed on the following response from the AutoCAD Team:

There has been some recent discussions about the built-in help system in AutoCAD 2013, both positive and some criticism.  As our longtime users know, AutoCAD help has been through many evolutions.

We are particularly proud of the new AutoCAD 2013 online learning environment we recently released (AutoCAD Online Help Mid-Year Updates.) This update addressed several user requested fixes and changes, and we will continue to take our direction from our user’s feedback.

We do recognize that the online learning environment may not be the solution for every user, so while we are focused on creating a rich and personalized online experience, we will continue to maintain our current basic offline experience.

(The emphasis is mine). This statement, although couched in marketingspeak, confirms what I’ve had to say on the subject. … Full post

I was wrong about AutoCAD 2013 Help, it still sucks

In my effusive welcome of AutoCAD 2013’s updated Help system, I wondered if I had been shocked into missing some glaring problem. Unfortunately, that’s exactly what happened. In my enthusiasm, I managed to totally miss the fact that the new system has not been introduced for offline users.

If you use the new system, there’s a link on the front page to the offline files. I got as far as downloading and installing what I thought was the offline version of the new system and discovered that it didn’t want to install because the old one was already installed. What I should have then done, and didn’t, was to uninstall the old and install the new, before running it in offline mode. I intended to get around to that to check the performance and responsiveness of the respective versions, but didn’t have the time right then. … Full post