One of the major attractions of the Cloud for vendors is that it ties in customers, providing a reasonably consistent revenue stream. It is an effective anti-competitive strategy. There are various technical and other methods that can be used to ensure that it’s difficult or even impossible for customers to jump ship. While that’s all [...]
A frequently stated advantage of CAD on the Cloud is the access to large amounts of processing power. Instead of relying on your lowly local processor to perform complex tasks, you can instead zap the job up to the Cloud where vast numbers of processors churn away in massively parallel fashion and then zap the [...]
Autodesk recently made a big announcement about its Cloud initiatives, and reactions have been all over the place. Some people can barely contain their breathless excitement while others are outraged to the point of passing out the pitchforks. Why? It’s pretty much business as usual.
It’s nothing like Dassault’s disastrous we’re-moving-you-to-the-Cloud FUD campaign against [...]
Note: this post is not an April fool’s joke. It may be ridiculous and hard to believe, but unfortunately it’s all true.
After I managed to overcome Autodesk’s obstructive download manger and download AutoCAD 2012, it became available on the Subscription site (when that site wasn’t running unusably slowly). Or it became kind-of available. Here’s [...]
Let’s say you’re trying to download some software and it insists on first installing some intermediary download manager. Do you think, “Great, this will make my life easier, things are bound to go quickly and smoothly now”? No, didn’t think so. How about when it’s by Akamai? Does that make you feel more confident? [...]
Here in Australia, we’re in election mode, so I have even more reasons to avoid watching TV. On those occasions when I do watch it, I am often annoyed by what I see. This is not a novel observation, but one of the things that annoys me about many politicians is their habit of [...]
You may remember a month ago I raised the question What proportion of Autodesk customers really are on Subscription? Shortly after that, I sent Autodesk Subscription VP Callan Carpenter these questions following up on the interview:
I have a request for follow-up information arising from this interview. I hope you can find the time [...]
After an interminable delay and a complete absence of information from Autodesk (no, “contact your reseller” doesn’t count, especially when they don’t know anything either), it seems Raster Design 2011 is going to be released on 20 July. If that’s correct, those of you who use, say, image formats not directly supported by AutoCAD [...]
In my recent interview of Autodesk Subscription VP Callan Carpenter, he made these statements:
…there is a very small fraction of our revenue that comes from upgrades at this point in time.
We’re down to very low single digits of customers who upgrade, and of those only half of those upgrade 1 or 2 [...]
This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions.
SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once [...]
Part 4 of 5 in this series.
SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being [...]
Part 3 of 5 in this series.
SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for [...]
Part 2 of 5 in this series.
SJ: Is there anything specific you want to say about what I have written in my blog?
CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is [...]
A couple of weeks ago, Angela Simoes from the Autodesk Corporate PR team invited me to interview Callan Carpenter, Autodesk’s Vice President of Global Subscription and Support. Callan is responsible for the sales, marketing operations and product support associated with Subscription. He is also Vice President in charge of Jim Quanci’s Autodesk Developer Network. [...]
It was good to see Autodesk react to criticism of AutoCAD 2011′s browser-based Help with an acknowledgement of the problems and an attempt to provide a workaround by making a zip file of CHM files available for download. That’s much better than ignoring people’s concerns, denying the validity of those concerns or shooting the messenger, [...]
I’m still looking for your questions about Autodesk Subscription and upgrade policies and pricing. No matter what you think about that, you have to admit that Autodesk’s current policies are less anti-customer than those inflicted on SolidWorks users.
Disallowing bug fixes for non-subscription customers is reprehensible, no matter what kind of spin is put [...]
My post on Autodesk’s new upgrade pricing regime attracted a fair amount of comment, much of it critical of Autodesk.
So, let’s follow this up. Let’s say, just hypothetically, that you had an Autodesk high-up in front of you who was willing to answer questions about Subscription and upgrade policy. What would you ask? [...]
Apparently, AutoCAD 2011 has been available for download for the best part of a day.
Here’s my experience so far. As a Subscription customer, I can see a bright new Get Your Upgrade button, and if I click on that I get an AutoCAD 2011 English link to click on. So far so good. [...]
While a lot of you are running one of Autodesk’s current-model products, there will be a very large portion of you that are using something older. This post is addressed to the latter group. Even if you’re on Subscription and have the current release available, but have chosen to keep running an older release, [...]
I’d like to hear your experiences with the support that is part of the Autodesk Subscription package. My own experiences have been mixed, but I’d like to hear from you rather than push any particular barrow. Have you used it? Good, bad, indifferent, all of the above? Is it timely, efficient, knowledgeable, clearly communicated?
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Autodesk’s Callan Carpenter responds to Subscription follow-up
You may remember a month ago I raised the question What proportion of Autodesk customers really are on Subscription? Shortly after that, I sent Autodesk Subscription VP Callan Carpenter these questions following up on the interview:
I have a request for follow-up information arising from this interview. I hope you can find the time [...]