…same as the old Bass.
If you’re hoping the change at the top of Autodesk is going to result in a change to the all-rental business model, abandon that hope now. In this nodding-heavy video, temporary co-CEOs Amar Hanspal (product guy) and Andrew “Baked Beans” Anagnost (marketing guy) confirm it’s full steam ahead. Not unexpected, really.
If either of these guys is selected as CEO (my money’s on Amar), the rental push will continue. Don’t expect to be saved by an incoming CEO, either. The Autodesk board won’t appoint a non-believer.
If you won’t abandon your perpetual licenses, you’ll need to abandon Autodesk.
In an October 2015 post I’ve only just noticed, snappily titled No More Software Like a Can of Baked Beans: Why Software Subscription Serves It Up Fresh, Autodesk VP Andrew Anagnost bravely attempts to sell Autodesk’s move to all-rental software. This is a rather belated response, but fortunately there is no statute of limitations on skewering spin so let’s get started.
How does he go? On a positive note, top marks for creative writing! The general theme is a strained and somewhat Californian analogy in which perpetual licenses are like canned goods (bad), and rental is like fresh produce (good). However, it’s presented well and professionally written. Among the highlights are:
- Perpetual software licenses are like high-fructose corn syrup – no, I’m not making this up. Stop laughing at the back there!
- This is a change that is simply a better experience for everyone – everyone who … Full post