What’s in a name? AutoCAD 360 / mobile app confusion

Has Autodesk’s online DWG viewer/markup tool had yet another rename? It’s hard to tell. I suspect there’s a rename process going on that’s not yet complete.

Here’s the list of names so far. I think.

  • Visual Tau (when acquired by Autodesk)
  • Project Butterfly (Autodesk Labs name)
  • AutoCAD WS
  • AutoCAD 360
  • AutoCAD mobile app

The last two names appear to be interchangeable right now. What led me to this confusion is the very sub-optimal customer experience I had in attempting to try out AutoCAD 360. The best way to describe it is a wild goose chase.

I started from a point familiar to current AutoCAD maintenance and subscription customers, the Autodesk Accounts page. Like the majority of AutoCAD users, I accessed this using a browser on a Windows PC. Among the options in there was this. Hmm, AutoCAD® 360, free, Access now. Let’s try that out.

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Video lulz with AutoCAD 360

Thanks to Hans Lammerts on Twitter for pointing out this amusingly cringeworthy AutoCAD 360 YouTube ad:

The guy spilling his coffee and falling over reminds me of the people in those infomercials that can never get the simplest things right:

OK, so the ad’s bad, but how’s the product? I had a look for myself at the browser version of AutoCAD 360, which is the current name for what has been Visual Tau, Project Butterfly and AutoCAD WS in previous iterations dating back before Autodesk’s acquisition of the Israeli technology in 2009.

It’s a while since I tried it, so I was interested to see the progress that had been made. After all, CAD in the Cloud has been Autodesk’s focus for a long time now, and as this is likely the first product people try out, you’d expect it to be pretty dazzlingly … Full post