This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions.
SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once you have your customer base practically all on Subscription, what’s the incentive for the 12-month cycle to persist?
CC: In what way have you criticised the 12 month cycle?
SJ: In that it damages the product. In that there’s not enough time to release a properly developed product within that 12-month cycle. This is an observation that many people have made going back many years. That’s the basis of the criticism; not that, “Oh no, you’re giving me more software”. Well, there are people who complain about that but I don’t think that’s a valid criticism. … Full post
Part 4 of 5 in this series.
SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being “nice” to your customers?
CC: Absolutely. I think my team and I spend as much time and brain energy trying to figure out how to enhance the program as anything else. Our goal is to make Subscription a compelling value proposition; to make it not only cost-effective but valuable in other ways. An example would be the Advantage Pack program. We had a history of Subscription including extensions and other little technology bonuses for subscribers. But last year, we said we’re going to do something different with that. One of the problems with our historical technical … Full post
Part 3 of 5 in this series.
SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for upgrade prices to be increased to some nice round number?
CC: What our customers have asked for is simplified purchasing. We have a very complex price book and it leads to thousands of prices items, maybe tens of thousands when you have all the permutations across all the different geographies in which we sell software. A lot of that complexity came from having multiple-step upgrades, multiple-step crossgrades. There is a cost to maintaining that kind of a system. So our resellers certainly were asking for simplification and streamlining explicitly. Our customers were asking to find ways … Full post
Part 2 of 5 in this series.
SJ: Is there anything specific you want to say about what I have written in my blog?
CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is that there is a very small fraction of our revenue that comes from upgrades at this point in time. For the last 8 years or so, our customers have fairly well self-selected to either prefer to be on Subscription and have the latest version and technology available to them, or to not do that, in which case they tend to upgrade 3 years or more after the current release. We’re down to very low single digits of customers who upgrade, and of those only half of those upgrade 1 or 2 years back. So we’re talking … Full post
A couple of weeks ago, Angela Simoes from the Autodesk Corporate PR team invited me to interview Callan Carpenter, Autodesk’s Vice President of Global Subscription and Support. Callan is responsible for the sales, marketing operations and product support associated with Subscription. He is also Vice President in charge of Jim Quanci’s Autodesk Developer Network. This morning, we had a very extensive discussion about Subscription and other topics that I intend to publish in several parts over the next few days. Deelip has already published a Callan interview, but mine is quite different.
In this post, I will let Callan introduce himself and then move into some questions about social media that I asked at the end of the interview. In this post, both Callan Carpenter (CC) and Angela Simoes (AS) responded to my questions.
SJ: Callan, can you give me some background on yourself?
CC: I’ve been at … Full post
Autodesk is looking for:
General AutoCAD users of any discipline (latest release or older versions of AutoCAD), who are familiar with the Array command and use grips to edit their drawings.
- Users that are familiar with parametric drawing (geometric and dimensional constraints in AutoCAD)
- Users familiar with 3D
- Familiar with the DIVIDE and MEASURE commands.
Autodesk is planning to conduct this study on the week starting 17 May. Sign up here.
Autodesk wants your input in its annual API survey. What used to be a closed survey for Autodesk Developer Network (ADN) members has been open to all for the last couple of years, and if you do any Autodesk-based development at all I encourage you to take part. Yes, that includes those of us who do most of our development in LISP. In fact, I am especially keen to see LISP developers adequately represented in this survey.
This is a one-page survey and it doesn’t take long. The full list of API surveys is on Kean Walmsley’s Through the Interface blog. Most of you would be interested in the AutoCAD survey, so here’s a direct link to that.
Kean assures us that our feedback will not fall on deaf ears, although I have yet to see any evidence of that in terms of any change to Autodesk’s decade-long … Full post
Over on the oft-entertaining Deelip.com, there was an interesting comment made by Autodesk’s Scott Sheppard. After going back and forth a few times over Autodesk’s then-failure to allow Indian customers legal access to certain free Autodesk software downloads, Scott said this:
I defer to Autodesk Legal on these matters which is where I get my guidance. This is not a topic to be debated publicly. As one of our most active Labs participants, I was just sharing some information with you and your readers.
On the face of it, Scott’s “not a topic to be debated publicly” comment seems pretty silly. Ralph Grabowski certainly saw it that way. In these blog-happy days, a lot of things that Autodesk may not like to see discussed are going to be discussed publicly. Autodesk needs to get used to that fact. Attempting to suppress public discussion of Autodesk policies is not just … Full post
In a comment in response to my AutoCAD 2011 Help system is not popular post, Autodesk’s Diane Serda acknowledged the problems, offered apologies and posted a link to a CHM version of the Help. From Diane’s comment:
We have posted the zip file for download here: http://usa.autodesk.com/adsk/servlet/ps/dl/item?id=15068206&siteID=123112&linkID=9240618
1. Download the AutoCAD2011CHMHelp.zip to your local drive (such as My Documents\AutoCAD2011Help).
2. Extract the zip file to this same folder.
3. To access the CHM Help, you’ll need to click on acad181.chm or create a desktop shortcut.
You can also point to the locally installed HTML help by turning on the local help checkbox under Options, System. You can also access the PDF’s from the Online Help Home page under Online Resources. http://docs.autodesk.com/ACD/2011/ENU
Thanks, Diane! That saves people from having to do inconvenient and dodgy things like downloading a demo version of an AutoCAD … Full post
I spotted this on the AutoCAD Research Twitter feed:
Autodesk wants to know your views on web content and how it relates to AutoCAD and your work. It’s a fairly big survey, but I encourage you to take part.
You can also sign up to participate in user research sessions here. This is a pretty direct way of letting Autodesk know what you think.
I know that some of you out there (unlike me) are pretty cynical about anything that Autodesk says on any subject. So when Autodesk makes a big thing about being environmentally responsible, such as its new Autodesk Sustainable Design Center site, it would be tempting to say “Yeah, right” and assume it’s just more spin to ignore.
That would be wrong. Yes, Autodesk is using its green credentials as a marketing tool. No, that doesn’t mean it’s all bovine excrement. Autodesk is genuine about this stuff. It’s being driven from the top, and it’s being driven hard.
How do I know? In addition to Autodesk backing up its assertions with a reasonable level of detail and independent scrutiny, I have a little first-hand knowledge. When I was attending the AutoCAD 2010 launch bloggers’ event last year, I was able to chat casually with quite a … Full post
Autodesk, in common with other multi-billion-dollar corporations, periodically spends large sums on redeveloping and then consistently presenting its corporate image. It then spends even larger sums making itself look silly in court by claiming exclusive rights to such things as empty orange rectangles. Strange, then, that Autodesk should slip up online when it comes to that most fundamental image element, the logo for the Autodesk name itself. Spotted on the web this very day:
- The topmost of these three logos is the normal, correct one. That’s what you will see if you visit the main Autodesk web site, whatever browser you are using.
- The second version of the logo is what you will see if you use AutoCAD 2011’s online Help, if your browser happens to be Internet Explorer 6. Yes, I know that’s a terrible … Full post
My post on Autodesk’s new upgrade pricing regime attracted a fair amount of comment, much of it critical of Autodesk.
So, let’s follow this up. Let’s say, just hypothetically, that you had an Autodesk high-up in front of you who was willing to answer questions about Subscription and upgrade policy. What would you ask? Please add a comment here with your question. If you want to do so privately, use the Contact link at the top of the page. I would ask that you keep your question civil, relevant and reasonably concise. Other than that, anything goes, so let’s have ‘em.
I’ve done this before and did get some answers. Although not all of you liked the answers, they were better than no answers at all. I can’t promise that all your questions will be answered this time, but I’ll see what … Full post
One of the things my blog’s WordPress dashboard shows me is a list of incoming links, i.e. who is pointing to this blog. One line intrigued me:
unknown linked here saying, “318 random votes.. http://www.blog.cadnauseam.com/ …”
Clicking on the link took me to the Autodesk Discussion Groups, but only as far as this message:
Error: you do not have permission to view the requested forum or category.
A Google search showed up the link as follows:
Important Revit information
Saturday, 3 April 2010 9:23 AM
318 random votes.. http://www.blog.cadnauseam.com/2009/09/09/ribbon-acceptance-in-autocad-and-revit/
Call me self-obsessed if you like, but I find this curious. If anybody has any more information about it, please let me know.
Personally, I find most April fool jokes to be pretty lame. I considered doing one myself, and had what I thought was a pretty convincing idea, but finally decided against it. Maybe next year.
This year, there was one definite exception to the lameness rule. It was well set up, clever and funny. Siemens killed it. Or, to be more accurate, they foolishly attempted to kill it. Fortunately, the Twitter CADville app is still alive and even now being tended by somebody with a fine sense of humour, as you can see from tweets like this:
Sometimes you will see duplicate messages. That can happen after downtime. You want better, write your own CADville #cadville.
Sometimes, the cloud is a big server farm. Othertimes, is a crappy laptop that needs to go to the programmer’s girlfriends house. Back in 1h
Once Siemens pulled Mark Burhop’s corporate blog post, … Full post
Autodesk big cheese Carl Bass gets a friendly interview on NBC’s Press:Here (amusing name, “press colon here”). It’s kind of funny seeing CAD described by non-CAD people (the presenters, not Carl). Among other things, he discusses being fired by Carol Bartz, Autodesk’s role in Avatar, the benefits of piracy, iPhones, 3D printing, open source and Autodesk being green. I’ve embedded the two Bassy bits here for convenience; these embeds will display ads that are not under my control.
Edit: I’ve removed the embedded clips as they were slowing down this whole site for some users and even disabling some features. If you want to view the interview, please go to Press:Here and look at Episode 46 Autodesk Part 1 and Episode 46 Autodesk Part 2.
While a lot of you are running one of Autodesk’s current-model products, there will be a very large portion of you that are using something older. This post is addressed to the latter group. Even if you’re on Subscription and have the current release available, but have chosen to keep running an older release, this question is still addressed to you. In fact, even if you’re now using the current release but have avoided installing some releases in the past, so at some stage you didn’t use the current release, I’d still be interested to hear your answer to this question.
Here’s the question:
No, I don’t mean Autodesk is now so impoverished that it is running short of monitors for its staff, I mean send a capture of your screen to Autodesk. Guillermo Melantoni, one of AutoCAD’s Product Managers, would like to see how you arrange your user interface for production use. As I’ve mentioned before, Guillermo is a very smart guy who is responsible for recent 3D enhancements to AutoCAD. He is open to listening to customers and trying to accommodate their needs. Here’s what he has to say:
I would like to ask all of you to send me screen capture of your AutoCAD in production. I’d like to understand how you organize the diverse components, how you use the Ribbon and/or the toolbars, if you display the command line or not, if you use tool palettes.
I’m very happy Guillermo is seeking to gain a fuller understanding of … Full post
I’d like to hear your experiences with the support that is part of the Autodesk Subscription package. My own experiences have been mixed, but I’d like to hear from you rather than push any particular barrow. Have you used it? Good, bad, indifferent, all of the above? Is it timely, efficient, knowledgeable, clearly communicated?
Please add your comments!
In Alice’s Adventures in Wonderland, the Cheshire Cat gradually disappears until nothing is left but its smile. The AutoCAD packaging has done the same thing over the years until now nothing is left but the 0s and 1s. In Release 13, one box was not enough to keep all the materials, but Autodesk gradually slimmed it down until in recent years your slab of upgrade or Subscription cash gets you nothing but a DVD in a case (with or without a pack of cards). However, you can go cap in hand to Autodesk and ask for a real manual of your choice, which will be shipped to you free of charge.
A few days ago, Subscription customers in 37 countries were all automatically opted in to a download-only upgrade mechanism for all Autodesk software, not just AutoCAD. Here are Autodesk’s stated reasons:
- Convenience—It’s more convenient than installing … Full post