Bentley Systems marketers are currently taking advantage of Autodesk customers’ distaste for the Big A’s rent-or-GTFO business model.
For any Autodesk competitor, this is a fairly smart move. Autodesk has offered a free kick to its competitors and is betting on them all kicking the ball wide of the net. How accurate is Bentley’s shooting?
In this case, AutoCAD customers are being encouraged to take up MicroStation. Via the Cadalyst Direct opt-in advertising list, I received an email entitled AutoCAD Users, you need options. We listened:
Talk about feeling trapped (which has many Autodesk customers angry), options and flexibility (which Autodesk has removed) and listening (which Autodesk really sucks at) are clearly taking advantage of Autodesk’s self-inflicted subscription …
So, how does the latest effort from Bentley shape up? Very well. It’s pretty much spot-on for accuracy. There’s nothing that could be described as disingenuous, misleading, or even exaggerated. I encourage you to read it and make up your own mind.
Bentley PR also invited me in on a press conference call, having first invited my questions. Although I was unable to take part in that call, I have listened to a recording of the event and that was similarly …
Somebody at Autodesk really does seem to have it in for Bentley right now. I thought they were friends? Oh well, times change.
Autodesk has launched a campaign to promote its BIM offerings for transportation projects and is promoting this via emails to existing customers, all of which is fair enough. It’s suggesting BIM is a better tool than traditional CAD for such projects. Another reasonable claim, so it’s appropriate for us to evaluate the arguments and examine the options.
What did Autodesk decide to call its campaign? Beyond AutoCAD? Beyond CAD? To BIM and Beyond?
Huh? You may have noticed I’m keen on alliteration, but still, huh? What does Bentley have to do with this? Most Autodesk CAD customers are going to know and care nothing about Bentley products. So why mention them at all? The headline is “Move …
In my last post, I gave Bentley a well-deserved slap for, er, saying things that perhaps weren’t entirely factual. Now it’s Autodesk’s turn.
What’s this about? Carl White, Senior Director of Business Models at Autodesk, wrote a blog post Not so fast Bentley: Separating fact from fiction responding to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program. Some of Carl’s observations on Bentley’s claims were perfectly valid, but unfortunately he went beyond that and wrote a few more things – “facts” – where he’s on shakier ground. Let’s examine Carl’s interpretation of reality, shall we?
Fact #1 – No Autodesk customer ever loses the right to use the perpetual software license you’ve purchased, it is “evergreen”.
This is generally true. There are exceptions (read the EULA), but let’s not split hairs. In the vast majority of cases, we don’t …
Earlier this week, Bentley announced an “upgrade program” for Autodesk customers. We found the offer to be disingenuous and mischaracterizes what Autodesk offers our customers.
OK, let’s have a look at what Carl is complaining about. Here’s one Bentley statement that could be considered questionable:
For consideration by owners of Autodesk perpetual licenses facing Autodesk’s imminent deadline for the write-off of the future value of their investment, Bentley Systems is offering recovery of the value otherwise subject to forfeit.
Carl has a point here. The “imminent deadline for the write-off of the future value” line is presented as fact, but at this stage it’s …
OK, so I’m a long way from being the first to comment on this, but maybe I’ll be the last? Don’t count on it. In the unlikely event that this is the only CAD blog you ever read, you may be unaware that Autodesk and Bentley have decided to swap code so their respective products can make a better job of writing each other’s drawing formats.
The MicroStation DWG interface has traditionally been imperfect. (I remember raising the ire of one of the Bentley brothers in person many years ago on the CompuServe ACAD forum when I described Bentley’s DWG/DXF interface developers as incompetent (accurately, I may add). The brother in question was one of the said developers…) The AutoCAD DGN interface (which was available in Map for many years before making it into AutoCAD) has been rather less perfect than that, so this move should lead to benefits …
I just spotted this image flash up on a banner advertisement on a CAD-related site. At first glance, I thought it was a nasty Autodesk ad promoting Revit (it’s on top, after all) and unkindly suggesting that Bentley software is only fit for disposal.
Then I spotted Bentley logos elsewhere on the ad and worked out that it was supposed to say BENTLEY BIM, not BIN. Even if you blow it up, it still looks more like an N than an M.
That’s the trouble with trying to fit a meaningful attention-grabbing image into a small space. Sometimes, it just doesn’t work.