This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. Erik explains that Bricsys won’t trample over its application partners in Autodesk-like fashion, except…
Steve: Autodesk is known for treading on its third-party developers and replacing their market. Can you tell us about your attitude to doing that?
Erik: We have always said that we are not stepping into any application market. We will not do it.
There’s only one exception, that’s where there is no [other] possibility. There was no sheet metal. There is no viable [third-party] DWG sheet metal product in the market today for sheet metal. Then we do it, of course.
For BIM, there are. There is a German product. We have talked to those guys, but the problem is, for BIM the way we do it, it’s so deep …
This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh.
Erik discusses where Bricsys can go in future and the place BIM has in that.
Cyrena: So what is your vision, ultimately, of what Bricsys will become in tandem with your partners? Do you have limits or boundaries of which markets you will address and which you won’t? Are you going to be bigger than… “somebody else” one day?
Erik: If it comes to the number of customers, challenging AutoCAD is difficult. 12 million registered users. If you count illegal users it might add up to, I don’t know, 20 million, 30 million? I don’t know, nobody knows.
What are the boundaries of where we can go? It’s more or less dictated by the application markets. We have application developers in GIS, we have …
Following on from Autodesk’s announcement of the impending demise of 123D, the shedding of Cloudy applications and services continues. This time, it’s BIM content service Autodesk Seek. Here’s what Autodesk has to say about the reason for this change:
Autodesk… does not consider the Autodesk Seek service to be strategic to our core business at this time.
The timeline went something like this:
- 16 January 2017 – Autodesk transferred the operations and customer support obligations related to the Autodesk Seek business to Swedish digital content company BIMobject.
- 18 January 2017 – Autodesk posts a notice to that effect on its Knowledge Network.
- 18 January 2017 – BIMobject posts a notice to that effect on its own site.
- ~23 January 2017 – Autodesk customers attempting to use Autodesk Seek find out about the change when they are automatically …
Somebody at Autodesk really does seem to have it in for Bentley right now. I thought they were friends? Oh well, times change.
Autodesk has launched a campaign to promote its BIM offerings for transportation projects and is promoting this via emails to existing customers, all of which is fair enough. It’s suggesting BIM is a better tool than traditional CAD for such projects. Another reasonable claim, so it’s appropriate for us to evaluate the arguments and examine the options.
What did Autodesk decide to call its campaign? Beyond AutoCAD? Beyond CAD? To BIM and Beyond?
None of the above. It’s Beyond Bentley.
Huh? You may have noticed I’m keen on alliteration, but still, huh? What does Bentley have to do with this? Most Autodesk CAD customers are going to know and care nothing about Bentley products. So why mention them at all? The headline is “Move …