Here in Australia, we’re in election mode, so I have even more reasons to avoid watching TV. On those occasions when I do watch it, I am often annoyed by what I see. This is not a novel observation, but one of the things that annoys me about many politicians is their habit of [...]
 13 August 2010, 12:23 pm |  17 comments | Tags: Callan Carpenter, Interview, Spin, Subscription | Category: Autodesk, Fail, Interview, Spin, Subscription In my recent interview of Autodesk Subscription VP Callan Carpenter, he made these statements: …there is a very small fraction of our revenue that comes from upgrades at this point in time. We’re down to very low single digits of customers who upgrade, and of those only half of those upgrade 1 or 2 [...] 28 May 2010, 12:55 pm | 6 comments | Tags: Autodesk, Callan Carpenter, Deelip Menezes, Owen Wengerd, Ralph Grabowski, Statistics, Subscription | Category: AutoCAD, Autodesk, Interview, Navel Gazing, Other Blogs, Polls, Spin, Subscription This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions. SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once [...] 24 May 2010, 9:09 am | 2 comments | Tags: 12-Month Release Cycle, Autodesk, Callan Carpenter, Interview, PR, Subscription, Upgrades | Category: Autodesk, Interview, Polls, Subscription Part 4 of 5 in this series. SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being [...] 22 May 2010, 9:10 am |  One comment | Tags: Autodesk, Callan Carpenter, Interview, PR, Subscription, Upgrades | Category: Autodesk, Interview, Subscription Part 3 of 5 in this series. SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for [...] 21 May 2010, 8:54 am | 2 comments | Tags: Autodesk, Callan Carpenter, Interview, PR, Subscription, Upgrades | Category: Autodesk, Interview, Spin, Subscription Part 2 of 5 in this series. SJ: Is there anything specific you want to say about what I have written in my blog? CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is [...] 20 May 2010, 3:36 pm | 5 comments | Tags: Autodesk, Callan Carpenter, Interview, PR, Subscription, Upgrades | Category: Autodesk, Interview, Subscription A couple of weeks ago, Angela Simoes from the Autodesk Corporate PR team invited me to interview Callan Carpenter, Autodesk’s Vice President of Global Subscription and Support. Callan is responsible for the sales, marketing operations and product support associated with Subscription. He is also Vice President in charge of Jim Quanci’s Autodesk Developer Network. [...] 19 May 2010, 8:19 pm | Leave a comment | Tags: Angela Simoes, Autodesk, Blogging, Callan Carpenter, Interview, PR | Category: Autodesk, Interview, Other Blogs, Subscription |
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Autodesk’s Callan Carpenter responds to Subscription follow-up
You may remember a month ago I raised the question What proportion of Autodesk customers really are on Subscription? Shortly after that, I sent Autodesk Subscription VP Callan Carpenter these questions following up on the interview:
I have a request for follow-up information arising from this interview. I hope you can find the time [...]