Hidden in amongst a bunch of the usual highly dubious subscription statements from Carl Bass is an announcement that spells doom for Autodesk perpetual license owners. I will resist the temptation to skewer Carl’s spin (for now) because this announcement is much more important:
Bass also confirmed that the company plans to converge the two existing subscription models — maintenance and product subscriptions — into a single offering over the next two years. “If you look out to fiscal year 2020, we want to be in a place where, first of all, we have a single kind of … Full post →
I do believe that everything is moving to the cloud.
There are a lot of applications that will [still] be done on the desktop. Whether Autodesk does it or not, I can’t think of a single function that won’t necessarily be done in the cloud.
Still a bit confused? Me too. It’s not clear where this leaves his underlings who have been rushing to contradict Carl’s earlier statements by unambiguously reassuring customers that Autodesk … Full post →
It’s probably unwise to make predictions about what is going to happen in technology. If so, I’m about to be unwise. So be it; if I’m wrong you can taunt me about this post in a few years. Here’s my prediction:
Autodesk’s attempt to move CAD users onto the Cloud is doomed to failure.
This is the first of a series of posts that will examine what I mean by that and the reasons behind it. The first thing that’s important to lay out is what I mean by failure. What I mean is that reality will not … Full post →
In my effusive welcome of AutoCAD 2013’s updated Help system, I wondered if I had been shocked into missing some glaring problem. Unfortunately, that’s exactly what happened. In my enthusiasm, I managed to totally miss the fact that the new system has not been introduced for offline users.
If you use the new system, there’s a link on the front page to the offline files. I got as far as downloading and installing what I thought was the offline version of the new system and discovered that it didn’t want to install because the old one … Full post →
As I’ve already discussed, one of the areas where CAD on the Cloud shows potential is in handling specific tasks that require performing intensive calculations that are suitable for sharing among many processors. That sounds great in theory, and a lot of Cloud marketing (e.g. Virtually Infinite Computing) emphasises that point.
OK, that sounds promising, but how does it pan out in real life? One problem dissuading me from finding out is that Autodesk is being very restrictive with access to many of its Autodesk Cloud products (I’d probably throw a few sample render jobs into … Full post →
I know that some of you out there (unlike me) are pretty cynical about anything that Autodesk says on any subject. So when Autodesk makes a big thing about being environmentally responsible, such as its new Autodesk Sustainable Design Center site, it would be tempting to say “Yeah, right” and assume it’s just more spin to ignore.
That would be wrong. Yes, Autodesk is using its green credentials as a marketing tool. No, that doesn’t mean it’s all bovine excrement. Autodesk is genuine about this stuff. It’s being driven from the top, and it’s being driven hard.
Autodesk big cheese Carl Bass gets a friendly interview on NBC’s Press:Here (amusing name, “press colon here”). It’s kind of funny seeing CAD described by non-CAD people (the presenters, not Carl). Among other things, he discusses being fired by Carol Bartz, Autodesk’s role in Avatar, the benefits of piracy, iPhones, 3D printing, open source and Autodesk being green. I’ve embedded the two Bassy bits here for convenience; these embeds will display ads that are not under my control.
Edit: I’ve removed the embedded clips as they were slowing down this whole site for some users and even disabling … Full post →
No, I don’t mean the sort of crash where AutoCAD stops working. The current financial crisis, I mean. I must preface these comments with a disclaimer. I have no qualifications in finance and make no claim of financial expertise. These are purely a layman’s thoughts. Don’t buy or sell stock based on what I have to say here. Toss a coin instead.
So, what on earth am I thinking? I’m thinking that although Autodesk (along with most other companies) will undoubtedly suffer greatly from the coming economic conditions, it’s not all dark cloud. Here are some potential silver linings.
I recently enjoyed reading what appears to be a genuine and not at all atypical internal Microsoft email from Bill Gates. I always enjoy seeing an honest opinion expressed in a way that cuts through the glossy corporate PR image, and this one certainly does that. Actually, it reminds me of the sort of thing I write in MyFeedback when evaluating pre-release versions of AutoCAD. It’s honest, it’s negative or even cutting where it needs to be, it represents a real user’s viewpoint, and most of all, it’s useful.