This post, originally published on 1 April 2012, brings back fond memories. That’s mainly because of this tweet from Carl Bass:
Autodesk announced today that it had welcomed Rovio Entertainment into the Autodesk fold. Following a US$2.6 billion acquisition, the publisher of mega hit video game Angry Birds is now Autodesk’s Mobile Entertainment division based in Espoo, Finland. “This is a tremendously exciting development for Autodesk going forward,” said Autodesk CEO Carl Bass. “Rovio is the world leader in mobile entertainment software,” he added, “so for Autodesk to have access to that market and that technology opens up a whole new world for us.”
Bass was effusive about the synergistic benefits of the merger and the benefits it …
While Carl still has tens of millions of Autodesk stock, dumping that much of it before leaving doesn’t strike me as the actions of someone as supremely confident in the future of Autodesk’s ailing cloud push and rent-or-go-away business model as his words would suggest.
At the Bricsys Conference in Munich last October, industry observers and Carl’s former colleagues were all aware Carl’s departure was looming. They were pondering only the timing of the announcement and the identity of his replacement; we now know one of those things. The wisdom (not the accuracy) of this sort of Trump-baiting by a major public company’s …
One argument I’ve seen in support of the all-rental software model is that it will rake in lots of cash from those users who aren’t currently customers, i.e. pirates. Here’s an example (Carl Bass, November 2016):
We believe some of these people were previously pirating the software and now have a much more affordable option with product subscriptions. This is consistent with the fact that emerging countries are some of the fastest growing areas for product subscriptions. In other cases, these new users have been using an alternative design tool and could now afford software from Autodesk.
Putting aside the correlation-does-not-imply-causation thing, rental simply isn’t a much more affordable option than perpetual licenses. On the contrary, it’s much more expensive (except for short term use). Repeating an #AlternativeFact doesn’t make it any more true.
The idea that people who had been using non-Autodesk software have switched over to …
Back in 2011, Autodesk, some other vendors and many industry pundits were utterly convinced of the inevitable and near-imminent victory of Cloud-based CAD over standalone software. I wasn’t. I wanted to get a feel for how isolated my viewpoint was, so I started a poll and let it run for a while. Here’s how that turned out:
As you can see, this blog’s readers were less than convinced about the inevitability of that Cloudy future. Not so Carl Bass, who had this to say in an April 2012 TechCrunch interview:
I’d say two to three years from now, every one of our products will be used online. The only way to use …
Hidden in amongst a bunch of the usual highly dubious subscription statements from Carl Bass is an announcement that spells doom for Autodesk perpetual license owners. I will resist the temptation to skewer Carl’s spin (for now) because this announcement is much more important:
Bass also confirmed that the company plans to converge the two existing subscription models — maintenance and product subscriptions — into a single offering over the next two years. “If you look out to fiscal year 2020, we want to be in a place where, first of all, we have a single kind of offering with a single back office and infrastructure to support it, one that will be a combination of product subscriptions as you see them plus a consumption model on top of it. That’s where we see the business heading.
“Along the way, it’s how do we motivate customers to …
I do believe that everything is moving to the cloud.
There are a lot of applications that will [still] be done on the desktop. Whether Autodesk does it or not, I can’t think of a single function that won’t necessarily be done in the cloud.
Still a bit confused? Me too. It’s not clear where this leaves his underlings who have been rushing to contradict Carl’s earlier statements by unambiguously reassuring customers that Autodesk would continue to provide desktop software. Will they now come out with “clarifying” statements that fall into line with whatever it is Carl’s saying here? I doubt it, that would be just too embarrassing. I suspect we’ll see things go very quiet on this subject for a while.
It’s probably unwise to make predictions about what is going to happen in technology. If so, I’m about to be unwise. So be it; if I’m wrong you can taunt me about this post in a few years. Here’s my prediction:
Autodesk’s attempt to move CAD users onto the Cloud is doomed to failure.
This is the first of a series of posts that will examine what I mean by that and the reasons behind it. The first thing that’s important to lay out is what I mean by failure. What I mean is that reality will not match Autodesk’s expectation of what will happen with its products moving to the Cloud. What expectation is that?
I’d say two to three years from now, every one of our products will be used online. The only way to use them will be online.
In my effusive welcome of AutoCAD 2013’s updated Help system, I wondered if I had been shocked into missing some glaring problem. Unfortunately, that’s exactly what happened. In my enthusiasm, I managed to totally miss the fact that the new system has not been introduced for offline users.
If you use the new system, there’s a link on the front page to the offline files. I got as far as downloading and installing what I thought was the offline version of the new system and discovered that it didn’t want to install because the old one was already installed. What I should have then done, and didn’t, was to uninstall the old and install the new, before running it in offline mode. I intended to get around to that to check the performance and responsiveness of the respective versions, but didn’t have the time right then. …
As I’ve already discussed, one of the areas where CAD on the Cloud shows potential is in handling specific tasks that require performing intensive calculations that are suitable for sharing among many processors. That sounds great in theory, and a lot of Cloud marketing (e.g. Virtually Infinite Computing) emphasises that point.
OK, that sounds promising, but how does it pan out in real life? One problem dissuading me from finding out is that Autodesk is being very restrictive with access to many of its Autodesk Cloud products (I’d probably throw a few sample render jobs into the Cloud and compare the performance, but I’m not the right kind of Subscription customer so I’m not allowed). Another problem is that I’m not qualified to review things like structural engineering software where the greatest computational potential appears to lie. Fortunately, Alex Bauskis qualified, so it …
I know that some of you out there (unlike me) are pretty cynical about anything that Autodesk says on any subject. So when Autodesk makes a big thing about being environmentally responsible, such as its new Autodesk Sustainable Design Center site, it would be tempting to say “Yeah, right” and assume it’s just more spin to ignore.
That would be wrong. Yes, Autodesk is using its green credentials as a marketing tool. No, that doesn’t mean it’s all bovine excrement. Autodesk is genuine about this stuff. It’s being driven from the top, and it’s being driven hard.
Autodesk big cheese Carl Bass gets a friendly interview on NBC’s Press:Here (amusing name, “press colon here”). It’s kind of funny seeing CAD described by non-CAD people (the presenters, not Carl). Among other things, he discusses being fired by Carol Bartz, Autodesk’s role in Avatar, the benefits of piracy, iPhones, 3D printing, open source and Autodesk being green. I’ve embedded the two Bassy bits here for convenience; these embeds will display ads that are not under my control.
Edit: I’ve removed the embedded clips as they were slowing down this whole site for some users and even disabling some features. If you want to view the interview, please go to Press:Here and look at Episode 46 Autodesk Part 1 and Episode 46 Autodesk Part 2.
No, I don’t mean the sort of crash where AutoCAD stops working. The current financial crisis, I mean. I must preface these comments with a disclaimer. I have no qualifications in finance and make no claim of financial expertise. These are purely a layman’s thoughts. Don’t buy or sell stock based on what I have to say here. Toss a coin instead.
So, what on earth am I thinking? I’m thinking that although Autodesk (along with most other companies) will undoubtedly suffer greatly from the coming economic conditions, it’s not all dark cloud. Here are some potential silver linings.
Autodesk is cashed up. If its competitors aren’t all carrying enough fat to survive the lean times, Autodesk could come out of the post-crash period with greater market share than before. Of course, this is contingent on Autodesk having products, customer service and a customer-friendly outlook that are attractive enough to …
I recently enjoyed reading what appears to be a genuine and not at all atypical internal Microsoft email from Bill Gates. I always enjoy seeing an honest opinion expressed in a way that cuts through the glossy corporate PR image, and this one certainly does that. Actually, it reminds me of the sort of thing I write in MyFeedback when evaluating pre-release versions of AutoCAD. It’s honest, it’s negative or even cutting where it needs to be, it represents a real user’s viewpoint, and most of all, it’s useful.
I don’t think this sort of exposure does any harm at all to a company. It’s unlikely to change anybody’s opinion. Microsoft haters will still hate Microsoft, fanboys will still be fanboys. People like me who sit in the middle somewhere are likely to admire the honest self-evaluation shown here. Here’s the Big Cheese looking at things like a …