Hey Autodesk high-ups, I’m sorry you’ve been having so much trouble persuading your customers to throw away their perpetual licenses and throw themselves on your perpetual mercy. It’s clearly difficult to persuade technical types to do dumb things like rent your software at enormous and ever-increasing prices. I feel for you. But there’s an answer.
Find dumber customers.
Lots of them. And fast, before the stock market notices that you’re no Adobe and we’re not buying it. Sorry, I mean not renting it.
Look no further! Simply buy this company, discard the product when you’re bored with it (you’re very familiar with that process) and get hold of the customer list.
One of the more interesting things about running a blog that is visited by a reasonable number of people is the fan mail. My immense modesty prevents me from keeping visible the thousands of positive comments that are posted here, but I thought I would give you an idea of the sort of praise I receive (and Akismet hides) on a daily basis. This small sample is all from the past 48 hours, with my comments in blue:
- My brother recommended I might like this website. He was entirely right. This publish truly made my day. You cann’t believe simply how so much time I had spent for this info! Thanks!
Actually, I cann, how so much! Many of my publishes make many people’s days. Please tell your brother I said “Hi!”, and thank him for the massage oil.
- That is very attention-grabbing, You are an …
My poll on this subject is still running (see right), but so far about 2/3 of respondents rate AutoCAD 2011’s new browser-based Help system as 0, 1 or 2 stars out of 5 (total fail, very poor or poor). Frankly, I’m surprised it’s doing as well as that. Have a look at this discussion group thread to get an idea of the sort of reaction I was expecting it to receive. (Kudos to Autodesk’s moderators for allowing the discussion to continue with relatively little obvious censorship, at least so far).
There are many good new things in AutoCAD 2011, but Help isn’t one of them. Even if you like the concept of online help, this implementation of that concept is a failure. Even when used offline, this release’s browser-based Help is manifestly inferior to its CHM-based predecessor. Yet another victim of the 12-month release cycle, this feature is horribly …
Personally, I find most April fool jokes to be pretty lame. I considered doing one myself, and had what I thought was a pretty convincing idea, but finally decided against it. Maybe next year.
This year, there was one definite exception to the lameness rule. It was well set up, clever and funny. Siemens killed it. Or, to be more accurate, they foolishly attempted to kill it. Fortunately, the Twitter CADville app is still alive and even now being tended by somebody with a fine sense of humour, as you can see from tweets like this:
Sometimes you will see duplicate messages. That can happen after downtime. You want better, write your own CADville #cadville.
Sometimes, the cloud is a big server farm. Othertimes, is a crappy laptop that needs to go to the programmer’s girlfriends house. Back in 1h
Once Siemens pulled Mark Burhop’s corporate blog post, …
If you’re a major company and your various web-based services have evolved over time, you may have a proliferation of user IDs and some other issues to tidy up. You may be tempted to have a major overhaul.
If you think your reputation among your customers isn’t low enough and you desperately want this update to be an unmitigated disaster, what should you do? If you’re dropping subtle hints about moving towards a Software as a Service model, how can you remind people about the excellent reasons that exist for avoiding dependence on on-line services in general, and on yours in particular? Here are some suggestions:
- Do everything at once. Don’t be tempted to divide this task into manageable portions, or you may have some prospect of success.
- Close down everything for several days. If your customers might have to rely on some part of your web services to keep their …