The big Bricsys interview 11 – free viewer?

This is the final post in a series covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. If you’ve made it through to the end of this series, congratulations! I hope you found it illuminating.

In this post, R.K. McSwain asks a question about a possible BricsCAD-based DWG viewer, which turns into a brainstorming session!

R.K.: Do you guys have a viewer? A read-only viewer? Is it something you’re looking to do?

Erik: No. BricsCAD classic costs, you know, $400.

Steve: Autodesk is giving one away anyway.

R.K.: They give it away, but you know what it is. It’s almost a 1 GB download, I was thinking as maybe a way to get people interested in BricsCAD? Here’s a viewer, I wonder what else it can do…

Mark: What? (disbelieving) The viewer is almost one gig?

Steve: …

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The big Bricsys interview 10 – platforms

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh.

In this post, R.K. McSwain asks about BricsCAD running on three different platforms. Erik explains why BricsCAD for Mac (and Linux) is so much more complete than AutoCAD for Mac, which has more holes than a block of Swiss cheese.

R.K.: Do all three platforms (Windows, Linux, Mac) contain the same functionality?

Erik: Yes. Sometimes it’s a bit hard with the Mac to bring it along but so far, so good. The only problem sometimes is in the APIs.

We are using wxWidgets and not the Microsoft classes. This gives us the ability, with the same source code more or less, to serve Mac, Linux and Windows. By far Windows is the most important one. By history, all the applications …

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The big Bricsys interview 9 – treading on developers

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. Erik explains that Bricsys won’t trample over its application partners in Autodesk-like fashion, except…

Steve: Autodesk is known for treading on its third-party developers and replacing their market. Can you tell us about your attitude to doing that?

Erik: We have always said that we are not stepping into any application market. We will not do it.

There’s only one exception, that’s where there is no [other] possibility. There was no sheet metal. There is no viable [third-party] DWG sheet metal product in the market today for sheet metal. Then we do it, of course.

For BIM, there are. There is a German product. We have talked to those guys, but the problem is, for BIM the way we do it, it’s so deep …

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The big Bricsys interview 8 – boundaries and BIM

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh.

Erik discusses where Bricsys can go in future and the place BIM has in that.

Cyrena: So what is your vision, ultimately, of what Bricsys will become in tandem with your partners? Do you have limits or boundaries of which markets you will address and which you won’t? Are you going to be bigger than… “somebody else” one day?

Erik: If it comes to the number of customers, challenging AutoCAD is difficult. 12 million registered users. If you count illegal users it might add up to, I don’t know, 20 million, 30 million? I don’t know, nobody knows.

What are the boundaries of where we can go? It’s more or less dictated by the application markets. We have application developers in GIS, we have …

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The big Bricsys interview 7 – the applications ecosystem

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh.

In this post, Erik discusses the Bricsys efforts to work with and assist third-party developers. He does this without being prompted by a question – it’s obviously very important to him.

Erik: For our future growth it’s very important, the ecosystem of the applications we have now. We have talked a lot about what we are doing and about our own products, but we should maybe have spent more time on the importance of the ecosystem. The worst thing we could do is forget the application market for us.

We will not, and we are not able, to develop another HVAC system or a [inaudible] system. We are limited in our resources and focused too much in our development. We believe that if there are five …

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The big Bricsys interview 6 – lean and focused

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, the dynamic duo explain the mystery of how Bricsys can sell smaller numbers of a more capable product than AutoCAD for a fraction of the cost – and still make money.

Steve: It’s kind of interesting that your product is so much cheaper than AutoCAD, and more capable. They’re making a loss and you’re making increasing profits. How does that work?

Erik: I think it has to do with being lean and being focused. I mean, we’re talking about Autodesk, and we’re talking about AutoCAD and Revit and Inventor, but did you have a look at all the products they have? The managers that have to work on those products… I don’t study the detail of their annual figures, but I think it’s …

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The big Bricsys interview 5 – perpetual licensing and choice

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh.

In this post, Erik confirms the Bricsys commitment to perpetual licensing. That’s a statement important enough to preserve, so here’s the recorded audio for posterity.

We also learn what proportion of CAD customers choose perpetual licenses over rental when given fair pricing and the choice. Hint to Autodesk: it’s not 0%.

Steve: Are you committed to the perpetual licensing model?

Erik: Yes, yes. We are committed to choice. If somebody wants another way of licensing our stuff, that’s fine as well. I mean you can hire our stuff, you can pay per month, it’s possible.

Steve: That’s not in all markets, is it?

Erik: We don’t promote it, but it’s possible if somebody contacts us, no problem. It’s choice, and we believe …

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The big Bricsys interview 4 – thank you, Autodesk

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, we learn that Autodesk’s move to all-rental has helped drive BricsCAD sales higher and continues to do so.

Cyrena: Backing up just a step to sales, were you able to track any impact on your sales numbers with the chronology of Autodesk’s announcements of ending perpetual? Did you see an effect that you could map to that?

Erik/Mark (together): Yes.

Erik: We see that especially with large companies. I hear it from Mark always!

Mark: That’s what I wanted to explain this morning too, although we have an indirect sales channel, we have our resellers at work out there, especially with the large deals, we are involved always. So there’s always one of our guys, a business development manager together with the local …

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The big Bricsys interview 3 – looking after people

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, I learn about Bricsys’ astonishingly good staff retention record and the reasons behind it.

Autodesk likes to periodically pat itself on the back for being a great employer, but history shows it’s a company that discards about 10% of its workforce every few years to keep the share market happy. I suspect another round is coming up soon, unfortunately. There’s a stark contrast between a company that disposes of its chattels in that way and one with a CEO that says, “…every time somebody leaves the company that’s really, really bad.”

You as a customer may not think that matters to you, but it does. I believe there is a direct correlation between Autodesk losing knowledgeable staff and Autodesk repeating old mistakes and …

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The big Bricsys interview 2 – making money

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, I ask about Bricsys’ profitability and growth.

Steve: Do you publish your numbers?

Erik: No we don’t. We are a private company.

Steve: Can you give us an indication of what’s happening with your sales at the moment?

Erik: Last year we grew in revenue 25%. First quarter this year was up 27% over the same quarter last year. If you compare the sales in total of 2016 compared with 2015, it was 25% in growth. It means that the growth is going faster and faster and faster. That’s what we expect normally as well.

This is without any sales to Intergraph. We expect that the Intergraph deal will have an impact on our growth for sure. Mark as COO is responsible for …

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The big Bricsys interview 1 – why invite the press?

This is the first in a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh.

On April 26 and 27, I attended Bricsys Insights, a press event in Ghent, Belgium. Other attendees included Cyrena Respini-Irwin (Cadalyst editor in chief), R.K. McSwain (CAD Panacea), Ralph Grabowski (upFront.eZine), Randall Newton (GraphicSpeak), Roopinder Tara (Engineering.com), Martyn Day (DEVELOP3D), Jeff Rowe (AEC Café), Anthony Frausto-Robledo (Architosh) and Paul Wilkinson (pwcom).

Although Bricsys has invited some of these people (including myself) to previous events, this was the first gathering of such a significant number of illustrious industry press, bloggers and observers. So when myself, Cyrena Respini-Irwin and R.K. McSwain …

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BricsCAD documentation – a tale of three systems – part 3

In this third post in what was supposed to be a two-part series, I have more to say about the BricsCAD documentation system. See here for part 1 and here for part 2.

Developer Help – Addendum

In this comment from Bricsys API person Torsten Moses, he informed me about the availability of the Lisp Developer Support Package (LDSP) in the Bricsys Application Catalog. As always, when presented with new evidence I am prepared to re-examine my position on anything. Therefore, I will now further discuss the BricsCAD developer documentation.

The first thing to mention is that the existence of the LDSP package is not obvious. To somebody who uses BricsCAD as-provided and as goes burrowing down through the Help system looking for information, that system is still broken. The …

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BricsCAD V17 – the best AutoCAD upgrade in years?

I’ve been evaluating BricsCAD for a few years now, and have been looking at it pretty seriously as a DWG-based LISP-compatible AutoCAD alternative for a year or so. A couple of weeks ago, I flew to Munich for the Bricsys International Conference (at Bricsys’ expense – see the Legal page for disclosure) where I learned quite a few things I had failed to notice during my own evaluation of V17. As you may have noticed, I can be pretty hard-bitten and cynical about what CAD companies have to say about their products, but I came back impressed.

The conference and the product itself are not free of flaws, but I have to say the progress Bricsys has shown in developing the BricsCAD product is really quite astonishing. The rate at which serious, worthwhile-to-customers improvements have been made to BricsCAD over the last few releases is huge. Some of …

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