In a recent blog post, Roopinder Tara included this throw-away comment:

Pure bloggers don’t do advertising, so no worry about advertising pressure — the secret and unstated fear of us all in the trade press.

I respect Roopinder, but this kind of “pure blogger” label irritates me. I have an ad on my blog for geeky T-shirts, so I’m an impure blogger? Somebody please explain the reasoning behind that distinction, because I don’t understand it. Even if I accepted (say) Autodesk advertising, the idea that it would have any influence on what I choose to write is ridiculous. Yet I see even more extreme viewpoints presented by some bloggers as the absolute truth. For example, how about this from Matt Lombard?

Advertising a product means that you are beholden to that company for cash or other rewards - you have in essence sold your right of free expression about that product. This is why most ‘professional’ journalists that work for ads don’t have much of value to say, they are whores to corporations.

So, if you accept advertising, or you write for somebody who does, you can’t possibly write impartially? Rubbish! Not just rubbish, but downright insulting rubbish. Maybe Matt would find it hard to remain impartial for fear of losing some pocket money, but I don’t. When I’m writing, advertising never even enters my head. Matt, please stop projecting, it’s not a good look.

Back to Roopinder Tara’s comments about advertising pressure in the trade press. As a writer, all I can say is, what pressure? For a dozen years, I’ve been writing a Cadalyst column that has been known to contain uncomplimentary comments about Autodesk (a major advertiser) and its products. I have never been asked to remove or even slightly tone down any such comments. Not once. I’ve somehow survived for about a hundred and fifty articles while writing this stuff under multiple Publishers, multiple Editors-In-Chief and multiple Managing Editors. In all that time I’ve not heard a single peep from anybody. No columns have been pulled, no comments have been censored, no requests have been made for me to state something in a milder way, nothing. Maybe I’m just lucky?

To be fair, there may possibly be advertising pressure being applied and resisted at higher levels that I know nothing about. Maybe that’s the point. If I, the writer, know nothing about any such pressure, then in the written word where it actually matters that pressure simply doesn’t exist.

If you are thinking of putting yourself or your company out there with your own domain name (e.g. cadnauseam.com), there are many, many sites out there that allow you to enter a domain name and see if it’s available. Don’t use them.

Why not? Because some of those sites will then immediately register that domain. You won’t be able to register it until that company decides to release it, which of course it will do if you choose to use that company’s overpriced domain registration services. This particularly unethical practice is known as domain tasting and is now the subject of a class action law suit.

It was the case that a domain registration company was legally entitled to hold a domain name for up to 5 days, before releasing it without any cost to itself: the 20c cost was refunded. Now that cost is set to become non-refundable, although there is some doubt as to exactly when this will take effect. When it does, that will put a big dent in this practice at the very least.

Even if domain tasting continues for the time being, there is no reason you have to become a victim of it. First, find a company that you trust that will register your domain for a reasonable cost, and which is prepared to give you complete ownership and control of the domain. There is no shortage of low-cost domain registration options out there, but check the fine print. I’m a very satisfied customer of Saratoga Hosting for both domain registration and web hosting services, and in the future I’ll go into more detail about exactly why that is.

Having found your trustworthy company, don’t bother with a special search. You could do a WhoIs search or just type your desired URL into your browser and see if it is already occupied, but you don’t even need to do that. Just go ahead and attempt to register the domain. If the name is available it will be yours.