Hot tip for Autodesk

Hey Autodesk high-ups, I’m sorry you’ve been having so much trouble persuading your customers to throw away their perpetual licenses and throw themselves on your perpetual mercy. It’s clearly difficult to persuade technical types to do dumb things like rent your software at enormous and ever-increasing prices. I feel for you. But there’s an answer.

Find dumber customers.

Lots of them. And fast, before the stock market notices that you’re no Adobe and we’re not buying it. Sorry, I mean not renting it.

Look no further! Simply buy this company, discard the product when you’re bored with it (you’re very familiar with that process) and get hold of the customer list.