Hey Autodesk high-ups, I’m sorry you’ve been having so much trouble persuading your customers to throw away their perpetual licenses and throw themselves on your perpetual mercy. It’s clearly difficult to persuade technical types to do dumb things like rent your software at enormous and ever-increasing prices. I feel for you. But there’s an answer.
Find dumber customers.
Lots of them. And fast, before the stock market notices that you’re no Adobe and we’re not buying it. Sorry, I mean not renting it.
Look no further! Simply buy this company, discard the product when you’re bored with it (you’re very familiar with that process) and get hold of the customer list.
It goes without saying that any company that intends to win at CAD on the Cloud had better be pretty darn good at doing Internet stuff. So, does Autodesk qualify?
There’s a poll on the right and your comments are welcome.
I spotted this on the AutoCAD Research Twitter feed:
Autodesk wants to know your views on web content and how it relates to AutoCAD and your work. It’s a fairly big survey, but I encourage you to take part.
You can also sign up to participate in user research sessions here. This is a pretty direct way of letting Autodesk know what you think.