Teresa from Autodesk in subscription interview

As a follow-up to the Pixel Fondue video I posted about earlier, Greg from Pixel Fondue conducted a follow-up interview with Teresa Anania, Autodesk’s Senior Director, Subscription Success.

Greg and I asked for your questions for Teresa and I passed on several of my own to him. A word of warning: don’t do as I did and watch through all 54 minutes waiting increasingly impatiently for those questions to come up. They don’t. Anyway, thanks to Greg for conducting this interview and to Teresa for participating.

Greg has now posted the video. Here’s the TL;DW (too long; didn’t watch) version:

  • Greg came up with some suggestions for making subscription more attractive (mainly to entertainment and media customers) and Teresa seemed open to those suggestions.
  • Teresa doubled down on a bunch of the spin that has been thoroughly skewered by …

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Clearing up the Autodesk rental / subscription / maintenance naming confusion

Some people are confused by Autodesk’s naming terminology about subscription, maintenance and rental. This is entirely Autodesk’s fault, because it took a name (Subscription) which had a long-established meaning (including perpetual licensing) and used that name (but without its initial capital) to mean the opposite (no perpetual licensing).

There was a brief period, only last year, where the S word meant both things at the same time and differentiation between the opposing meanings was achieved using different prefixes.

Confused yet?

I’m not sure whether it’s kinder to view Autodesk doing something so obviously confusing as merely incompetence in communication or a deliberate attempt to confuse and deceive customers and/or the share market. Or maybe it was an inspired choice and I’m too obtuse to comprehend its genius. Choose whichever explanation you prefer.

In an attempt to clear things up, but at the risk of confusing matters further, Autodesk’s naming history …

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Autodesk’s revolting customers are evaporating

The revolting customers themselves aren’t evaporating, of course. They remain solid and are still as irate as ever. It’s just that the appearance of outrage is gradually fading away on the Autodesk Community forums.

As mentioned before, forum moderators have been busily vacuuming up threads from all over the place and moving them to the Moving to Subscription forum. Some time in the last week or so, that forum became less visible. It’s no longer listed among the bold links on the right pane under Subscription Management, but for now can still be found (if you look hard) in the list of 96 forums. Or at least you can get to the page above that forum, from where you can click on another link.

As it’s now so hard to …

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Autodesk customers are still revolting

I described before how customers are outraged by Autodesk’s attempt to price-force them onto subscription (rental). That’s still happening. The Autodesk Community forum moderators are still vacuuming up threads and Ideas submissions and moving them to the Moving to Subscription forum, which despite its obscurity is still active with some threads now having hundreds of posts.

Other discussions in various non-Autodesk locations are extending over many pages of comments. Almost all comments are highly critical of Autodesk. A large portion of these customers say they are abandoning Autodesk. Many are discussing the specific competitors’ software they are moving to.

In addition to the Autodesk forum staff confining commentary to a quiet corner, another way of keeping the public noise down is by directing people to talk to their resellers. Yesterday, I did just that. The rep who …

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New Autodesk subscription idea – any interest?

Let’s say Autodesk came up with a new offer for customers currently under maintenance. Let’s say you could switch to subscription (rental) with the same price as maintenance, locked in with no increases for three years. In addition, you get to retain, but not upgrade, your perpetual license.

Let’s say you’re on maintenance which is up for renewal later this year. You currently have a perpetual license of AutoCAD 2018. If you accept this offer, you will always retain that AutoCAD 2018 license. You switch to subscription and pay the maintenance amount for one to three years. Your subscription fee is guaranteed to rise by no more than 20% total by year five.

As long as you continue to pay subscription, you get access to new releases (2019, 2020, etc). If you decide to no longer renew your subscription at any point, you can no longer use the new releases, …

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Ask Teresa from Autodesk your maintenance and subscription questions

As a follow-up to the Pixel Fondue video I posted earlier, Greg reports:

Since then Teresa Anania (Teresa from the letter) has contacted me and has agreed to do a pixelfondue livestream and answer some questions people may have. So…if you want to ask Teresa something directly post your question here and I will send it to her. I obviously can’t guarantee that I will ask (or she will answer) all questions. Teresa is (to her credit) reaching out to customers in a more personal way here – and maybe we can help her understand our feelings about AD’s move to subscription, especially how it pertains to current license holders.

Teresa Anania is Autodesk’s Senior Director, Subscription Success. It is indeed commendable that Teresa is prepared to step out of the Autodesk PR safe zone and field questions and comments from real people in an environment …

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AutoCAD 2018 – 2/10, would not rent

It must be March, because another AutoCAD has just been launched. Despite this one being codenamed Omega, I’ve been assured it’s not the final AutoCAD release. The good news is that AutoCAD 2018 is twice the upgrade that 2017 was. But hold your excitement, because the bad news is that 2017 was only a 1/10 upgrade.

Autodesk has continued the well-established tradition of acting like a low-quality sausage machine, reliably popping out consistently unexciting products at regular intervals.

Here’s what’s in this year’s underwhelming sausage:

  • Xrefs now default to relative path attachment and there are a few associated tweaks including find/replace path
  • You can select objects off-screen (handier than it sounds)
  • File dialogs remember settings
  • A couple more dialogs can be resized
  • There are a couple more tiny user interface tweaks
  • The stuff from 2017.1 is included, of course, some seeing minor improvements since then
  • iDrop …

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Autodesk license costs options – summary 2

This is a revised version of the Autodesk license costs options – summary post, where I examined various payment options for CAD software and compared them with the cost of staying on your Autodesk maintenance contract long-term. This version is based on limited new information from Autodesk. While this post can be read alone, to better understand the context you may wish to check out that summary and the preceding posts in the series:

1. Autodesk license costs options 1 & 2 – stay on maintenance, subscription now
2. Autodesk license costs options 3, 4 & 5 – bait and switch
3. Autodesk license costs options 6 to 10 – abandon maintenance or Autodesk
4. Autodesk license costs options – summary

In this post, I will examine the validity of the various assumptions I have …

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Autodesk starts answering subscription questions, but many remain

Getting worthwhile non-rubbery information out of Autodesk on the maintenance to subscription push has been like pulling teeth. Well, one tooth has popped out now. There are a rotten mouthful still to go, but some progress is being made.

Here is the latest Autodesk communication on this subject. While it gives the impression of providing transparency, there’s still not enough there to provide enough certainty to convince any but the most naive customers to throw away their perpetual licenses. If you try pumping Autodesk’s numbers into my costing spreadsheet, you can get so far and then you’re back to guesswork again. If you guess low, it’s merely a bad deal. If you guess high, it’s an atrocious deal. For you, not for Autodesk; I’m sure Autodesk will be happy with whatever deal it decides to inflict.

There are huge holes in what has been stated that …

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Autodesk license costs options – summary

Note: an updated version of this post is available, using new costing information from Autodesk that was unavailable when this original summary was written.

In this series of posts, I have examined various payment options for CAD software and compared them with the cost of staying on your Autodesk maintenance contract long-term.

In this fourth and final post, I will examine the validity of the various assumptions I have made; lay out all the data with best/worst options lists; provide combined graphs; and sum up.

However, that means this is a very long post. I want to ensure one essential point doesn’t get lost, so I’ll state it right up front. I will fully justify it later with objective evidence, but for now, here it is:

DO NOT switch from maintenance to subscription.

Just don’t do it. It makes no sense to do it on any level. You …

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Autodesk license costs options 6 to 10 – abandon maintenance or Autodesk

Note: due to new information from Autodesk, an updated summary has been posted.

In this series of posts, I’ll examine various payment options for CAD software and compare them with the cost of staying on your Autodesk maintenance contract long-term.

In this third post, I examine what happens if you do something out of the box. Something Autodesk didn’t plan on you doing, and something it won’t like. What if you don’t renew your maintenance and then maybe hop on the subscription gravy train later? What if you don’t renew your maintenance and switch to a non-Autodesk product?

As stated in my first post, staying on maintenance is the baseline with which I’m comparing these options:

Option 1 – stay on maintenance
Assumptions: maintenance cost 20% compound rise annually from 2020
Pros: keep your perpetual license, keep it up to date, retain previous version …

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Autodesk license costs options 3, 4 & 5 – bait and switch

Note: due to new information from Autodesk, an updated summary has been posted.

In this series of posts, I’ll examine various payment options for CAD software and compare them with the cost of staying on your Autodesk maintenance contract long-term.

In this second post, I examine what happens if you switch from maintenance to subscription (rental) once the recently-announced offers kick in from June 2017. As stated in my first post, staying on maintenance is the baseline with which I’m comparing these options:

Option 1 – stay on maintenance
Assumptions: maintenance cost 20% compound rise annually from 2020
Pros: keep your perpetual license, keep it up to date, retain previous version & home use rights
Cons: increasing costs, expect more unpleasant “persuasive” surprises from Autodesk

3 year cost $1957 (average $652)
5 year cost $3951 (average $790)
10 year cost $13665 …

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Autodesk customers are revolting

I don’t know what kind of reception Autodesk thought it was going to get to its less-than-fully-frank announcement that it was hiking up the price of maintenance to push perpetual license owners onto subscription (rental).

I suppose some negative feedback was expected, but I’m not sure the marketing mavens would have anticipated such a degree of near-universal outright hostility. I suspect they may have overestimated their ability to pull the wool over the eyes of a community that is generally technically smart and, thanks to Autodesk’s history in recent years, somewhat lacking in trust.

The Autodesk Community forum moderators are busily vacuuming up threads from all over the place and moving them to the near-invisible new Moving to Subscription forum, which in due course will no doubt be made read-only and merged into semi-oblivion, just like the last one.

Despite …

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Autodesk license costs options 1 & 2 – stay on maintenance, subscription now

Note: due to new information from Autodesk, an updated summary has been posted.

In this series of posts, I’ll examine various payment options for CAD software and compare them with the cost of staying on your Autodesk maintenance contract long-term. Once I’ve gone through all the options, I’ll do a summary post that compares everything, but there are so many variables that a single post that covers all the options in adequate detail would be very long and complex.

First, I need to describe what I’m using as the basis of my comparison. Prior to Autodesk’s recent announcement, the annual maintenence cost to keep one copy of AutoCAD up to date was US$540 and the equivalent subscription (rental) cost was US$1680. I’ll call this the 2016 cost.

Autodesk has announced that maintenance costs will rise by 5% in 2017, 10% in 2018 and 20% in 2019. The rises …

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Bullshit Returns – Autodesk maintenance price hike part 2

In this post I continue skewering the welcome post to Autodesk’s Moving to Subscription forum. See here for part 1.

Access to new industry collections – Available only through subscription, you’ll realize significant savings when you need two or more Autodesk software products.

Bullshit. Industry collections are just rental-only engorged suites. Suites are those things with many more than two products; things that Autodesk has been pushing hard for years, before dropping them from the price list. If you already have a suite that contains the products you need (remember, Autodesk’s statements are aimed at existing perpetual license holders), switching to an industry collection will cost you vastly more. That’s the opposite of significant savings.

New and improved support – Enjoy faster response times and the option to receive help by scheduling a call with Autodesk technical support specialists.

It’s just possible this isn’t …

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Bullshit Returns – Autodesk maintenance price hike part 1

Just when you think it’s safe to walk across the cattle enclosure in your best shoes, Autodesk drops another steaming pile of spin for its customers to step into.

Here, I’m skewering the welcome post to Autodesk’s Moving to Subscription forum. However, I believe I should really acknowledge the unnamed author of the Important Updates on Maintenance Plans FAQ, which the welcome post has merely paraphrased for simplicity.

There’s so much bullshit in there that I’m going to split my exploration of it into two posts. Let’s put on some rubber gloves and start delving around in the muck, shall we?

Autodesk believes that subscribing is the best way for our customers to get the greatest value from our tools and technologies

Bullshit. Autodesk believes the opposite, as does anyone else with more than two brain cells to rub together. The whole idea is …

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Return of the bullshit – baked beans edition

In an October 2015 post I’ve only just noticed, snappily titled No More Software Like a Can of Baked Beans: Why Software Subscription Serves It Up Fresh, Autodesk VP (edit – now CEO) Andrew Anagnost bravely attempts to sell Autodesk’s move to all-rental software. This is a rather belated response, but fortunately there is no statute of limitations on skewering spin so let’s get started.

How does he go? On a positive note, top marks for creative writing! The general theme is a strained and somewhat Californian analogy in which perpetual licenses are like canned goods (bad), and rental is like fresh produce (good). However, it’s presented well and professionally written. Among the highlights are:

  • Perpetual software licenses are like high-fructose corn syrup – no, I’m not making this up. Stop laughing at the back there!
  • This is a change that is simply a better …

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When is a subscription-only update not a subscription-only update?

Before I get started, I want to clarify the meaning of the word ‘subscription’. For about 15 years, the word Subscription (note the initial capital) meant something specific for Autodesk customers. It meant you had bought a perpetual license and instead of paying for periodical updates, you paid for a year’s Subscription in advance. In allowed access to any new release that appeared during that year plus various other benefits.

That thing that was once called ‘Subscription’ has now been renamed ‘maintenance’ (no initial capital) in Autodeskspeak. So what does ‘subscription’ (no initial capital) mean? Rental. You pay in advance for use of the product for a period and when you stop paying, you stop using the product. This is now the only way to obtain Autodesk software you don’t already own. In addition to access to any new release that appears during the subscription period, it provides other benefits …

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Autodesk excludes maintenance customers from AutoCAD 2017.1 update (Edit: actually, it doesn’t)

Edit: it turns out that when Autodesk said this was subscription-only, that wasn’t true. See my later post for details.

A mid-term update containing a bunch of useful stuff, AutoCAD 2017.1 is the first update made available exclusively to subscription customers (renters). I’d love to tell you about how great this update is, but I can’t because I’m not allowed to use it.

If you’ve been a loyal customer of Autodesk for 30 years and have paid countless thousands for your software, upgrades and Subscription (now called maintenance) over those years, even if you are right now still paying maintenance to keep that software up to date, Autodesk is rewarding that loyalty by waving a virtual digit in your general direction. If you’re not a renter, you’re now officially a second class customer.

Autodesk is going to progressively hammer in a wedge to try to separate …

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