Why Autodesk’s rental won’t make big money from pirates

One argument I’ve seen in support of the all-rental software model is that it will rake in lots of cash from those users who aren’t currently customers, i.e. pirates. Here’s an example (Carl Bass, November 2016):

We believe some of these people were previously pirating the software and now have a much more affordable option with product subscriptions. This is consistent with the fact that emerging countries are some of the fastest growing areas for product subscriptions. In other cases, these new users have been using an alternative design tool and could now afford software from Autodesk.

Putting aside the correlation-does-not-imply-causation thing, rental simply isn’t a much more affordable option than perpetual licenses. On the contrary, it’s much more expensive (except for short term use). Repeating an #AlternativeFact doesn’t make it any more true.

The idea that people who had been using non-Autodesk software have switched over to …

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What is a reasonable amount of time to wait for license codes?

Software companies use a variety of differerent methods in their attempts to prevent piracy and restrict use of their software to legitimate paying customers. Yes, these attempts are generally futile. Yes, they can end up inconveniencing legitimate users and providing pirate users with advantages over paying customers. Yes, they add to development costs and detract from the main development aims. Despite all that, I still support the right of software companies to do this. Lots of companies spend money doing futile, counter-productive things; it’s their money, their software, their customer base, their choice.

That doesn’t mean we customers have to like it, and many of us don’t. Some of us happily accept it as part of the price of using our tools, some of us tolerate it with varying degrees of grace, and some of us fume about it but do it anyway because we have no choice. Beyond that …

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