Trebling upgrade prices was not enough for Autodesk

A blog post from BIM person Gregory Arkin contains a number of confidently-made statements about what Autodesk intends to do with its upgrade and Subscription pricing model. If the information is correct, the news is all bad for customers. The prices for both upgrade and Subscription are getting jacked up substantially. In fact, for upgraders the pricing (70% of full whack for the cheapest upgrade) will be completely non-viable and you’ll effectively be forced onto Subscription. This goes beyond the trebling of upgrade prices that Autodesk’s Callan Carpenter spent some time defending here two years ago. The link in that post to the relevant Autodesk page doesn’t contain any pricing specifics other than the vague statement “save up to 20%”, but I’ll take Gregory’s word for it.

Gregory sees this business of upgraders being hunted to extinction as something that Subscription customers should have … Full post

How will you react to Autodesk’s new upgrade pricing?

As I reported early last year, Autodesk is going to discourage you from paying for upgrades as and when you see fit. It is doing this by charging you 50% of the cost of a full license to upgrade from the previous release. The same 50% cost will apply if you crossgrade [edit: crossgrade from an non-current release, that is] (say if you move from AutoCAD to a vertical). If your product is more than three releases old, you can’t upgrade. This change takes effect from 16 March 2010. There were some discounted upgrade offers to get you signed over early, but these have now expired. If you are thinking of upgrading or crossgrading, I suggest you contact your reseller, get out your calculator and consider doing it in the next few weeks.

There is some laughable doublespeak in the Autodesk marketing of this change, such as “streamlining … Full post

Autodesk to more than triple upgrade prices

As reported at, next March will see a major change to the way Autodesk prices its upgrades. All upgrades will cost 50% of the full retail price rather than the much smaller percentage that is currently charged. If you upgrade yearly, that means the cost of doing so will be about 3.35 times greater than it is now. Clearly, Autodesk doesn’t want you doing that, and would much prefer you to be tied into the Subscription program, and is introducing some subtle encouragement to nudge you in the right direction.

Here is the rationale according to an Autodesk spokesperson:

I can confirm that after March 16, 2010, a streamlined upgrade pricing model will go into effect–all upgrades, cross-grades, and retroactive Subscription fees up to three releases back will be priced at 50 percent of a full license.

We are doing this to better match the needs and … Full post