As a follow-up to the Pixel Fondue video I posted about earlier, Greg from Pixel Fondue conducted a follow-up interview with Teresa Anania, Autodesk’s Senior Director, Subscription Success.
Greg and I asked for your questions for Teresa and I passed on several of my own to him. A word of warning: don’t do as I did and watch through all 54 minutes waiting increasingly impatiently for those questions to come up. They don’t. Anyway, thanks to Greg for conducting this interview and to Teresa for participating.
Greg has now posted the video. Here’s the TL;DW (too long; didn’t watch) version:
- Greg came up with some suggestions for making subscription more attractive (mainly to entertainment and media customers) and Teresa seemed open to those suggestions.
- Teresa doubled down on a bunch of the spin that has been thoroughly skewered by …
As a follow-up to the Pixel Fondue video I posted earlier, Greg reports:
Since then Teresa Anania (Teresa from the letter) has contacted me and has agreed to do a pixelfondue livestream and answer some questions people may have. So…if you want to ask Teresa something directly post your question here and I will send it to her. I obviously can’t guarantee that I will ask (or she will answer) all questions. Teresa is (to her credit) reaching out to customers in a more personal way here – and maybe we can help her understand our feelings about AD’s move to subscription, especially how it pertains to current license holders.
Teresa Anania is Autodesk’s Senior Director, Subscription Success. It is indeed commendable that Teresa is prepared to step out of the Autodesk PR safe zone and field questions and comments from real people in an environment …
In this video starting at 42:21, Greg from Pixel Fondue had a few words to say about Autodesk’s attempt to price-force perpetual license owners onto subscription (rental). I think he captures the current Autodesk customer mood quite nicely.
Here are some of the highlights from Greg and others:
44:36 – If you’re gonna eff me, know my name.
45:20 – The only thing they forgot to attach to this was the head of a horse.
46:54 – If they didn’t think it was a tough sell, they wouldn’t have written a 2000 word essay…
49:14 – This is a trade-in, and they’re looking to take this [Entertainment Creation Suite]. So I give you this, this $12,000 investment … I give it back to you, plus like another $1,000 … and you give me the exact same thing. Except I no longer own it.
51:02 – Hi! Give us your thing you bought from us, we’ll rent it back to you… dumbass!
58:49 – It’s OK to be pissed, and Autodesk needs to know that people are pissed. So, Teresa, people are pissed. That’s a bullshit letter. Be honest with us.
You may have seen Shaan Hurley and I having a discussion (ahem) over the validity of his statement:
I really do use the ribbon now with AutoCAD 2010 along with most users as evidenced by the CIP data we receive daily from thousands of AutoCAD users who choose to send the great data.
So, now you know. Most of you use the Ribbon now, Shaan said so. Shaan, as he always has done in the past, declined my invitation to back up this assertion with more details. He has vast amounts of data collected from huge numbers of users. How could that possibly be wrong?
Here’s how. CIP data is biased.
How can millions of data points be biased? Actually, all samples are biased. Only the degree of bias varies. The polls on this blog are no exception. I do my best to keep the questions and options neutral; …