Tag: <span>Tie-in</span>

Cloud concerns – tie-in

One of the major attractions of the Cloud for vendors is that it ties in customers, providing a reasonably consistent revenue stream. It is an effective anti-competitive strategy. There are various technical and other methods that can be used to ensure that it’s difficult or even impossible for customers to jump ship. While that’s all very nice for vendors, it’s not such a wonderful thing for customers. Let’s say you’re a CAD Manager who persuades your company to use a great new SaaS service and Cloud storage. Let’s assume it performs well, is secure, has 100% uptime and offers functionality that …