Cloud concerns – trust

Steve Johnson — Tue, 15 Nov 2011 03:20:31 +0000

Using any software involves some degree of trust in the vendor. Using the Cloud requires a much higher level of trust.

Autodesk boss Carl Bass is a maker of carefully crafted things, so I’ll use that as an analogy. Using standalone software requires the sort of trust that a maker has in a tool manufacturer. Will the tools work properly and last a long time? Or will they break, potentially damaging the materials or even the user?

Using SaaS requires that same kind of trust, plus others. Will the tool manufacturer keep making that tool? If not, will spare parts continue to be available? Will the manufacturer change the tool design so it doesn’t suit your hand any more, or doesn’t work as well on the materials you use? Beyond that, there are some aspects of the relationship that stretch this analogy somewhat. For example, a SaaS vendor resembles a manufacturer that won’t allow you to buy tools, only lease them. Except the manufacturer can change the lease terms or end it any time it likes, and then come into your workshop and take all your tools away. Oh, and this take-your-tools-away right also applies to the company that delivers the tools to your door.

Using Cloud storage requires yet further levels of trust. It’s not tool manufacturer trust, it’s bank safety deposit trust. Will your carefully crafted creations be kept safe? Or will they be stolen or damaged? If they are, will you be compensated? If you can’t afford to pay the bank fees or want to use another banker because the teller was rude to you, will the bank politely return your valuables to your safe keeping or transfer them to the new bank? Or will they end up in the dumpster at the back of the bank?

Trust is vital. I’m convinced that a CAD on the Cloud takeover will live or die based on trust, more than any other factor. Potential Cloud customers must be able to trust that the vendor is going to do the right thing by them. Without trust, any vendor that expects to win its customers over to the Cloud has absolutely no hope. None. Forget it. Pack up and go home now, and save us all a lot of bother.

With that in mind, a few days ago I added a poll that asks Do you trust Autodesk to do the right thing by its customers?. I deliberately didn’t mention it, just to see what would happen. The initial results are interesting, with only 25% trust so far. If you haven’t already voted, I encourage you to do so.

I also encourage you to share your thoughts on the subject by commenting here. Although you’re welcome to comment as you see fit, it would be good to hear specific reasons you have for whatever level of trust you may have. Do you trust Autodesk? If so, exactly what has Autodesk done to deserve that trust? If not, just what has Autodesk done to deserve your distrust? I’m concentrating on Autodesk because that’s mostly what this blog’s about, but if you’re not an Autodesk customer, feel free to add your thoughts about any CAD vendor you like.

Trusting Autodesk? Contemplating a new product

Steve Johnson — Wed, 30 Sep 2009 06:36:49 +0000

Last week, in my capacity as a de facto CAD manager for a large public utility company, I was having a chat with an Autodesk Australia person (he’s a nice guy and very honest, by the way). The topic of conversation moved to the new AutoCAD-based vertical, Plant 3D 2010. At that stage, I had not even installed the 30-day trial, but I still raised some of the issues that potentially stood in the way of the company adopting this apparently highly suitable product.

In a word, it comes down to trust. Each drawing used or issued by this utility is a legal document with a potentially very long life ahead of it. I showed the Autodesk person a drawing issued in 1901. The assets documented by that drawing are still in use today; indeed, many thousands of people daily depend heavily on them. Before we invest our money, time and training in Plant 3D, we need to know that the electronic drawings produced with it are going to be fully functional in the long term.

In terms of a new product like Plant 3D, can we trust Autodesk to do the following?

Still be around and providing CAD software for many years?
Go on supporting this new product for many years?
In the event that the product is discontinued, provide an alternative, together with a migration path that retains full drawing intelligence?
In the event that the product is discontinued, continue to provide ongoing support at least to the level of allowing the product to run and be transferred from one computer to another?
Provide a product that works as well in real life as it does in demos?
Provide a product that, from first release, works without crippling restrictions or bugs that render the product unusable?
Include adequate support for national standards?
Sell the product for a reasonable price on an ongoing basis?
Provide Subscription for a reasonable price on an ongoing basis?
Provide the product in such a way that we have flexibility in our use of network and standalone licensing long-term?
Continue to allow the licensed use of earlier releases and use at home?
Provide full API access to the custom objects, including ActiveX?
Provide adequate object enablers for all recent AutoCAD releases and variants?
Support the ongoing use of DWG files by other releases of this product freely up and down within a 3-release DWG version bracket?
Provide full visual integrity, editability of proxy objects and round-tripping of intelligence, when saving to plain AutoCAD, including earlier releases?
Provide mechanisms that allow any company-based custom work to be distributed easily to internal and external users and carried forward to new releases reliably?
Avoid introducing problems and restrictions that would interfere with customisation and other aspects of CAD management?

Feel free to add to my list in your comments. If you go down the list giving a Yes, No or Maybe, how well does Autodesk do? Before looking at the product, I’ve got one Yes, a few Maybes and a very large number of Nos. That’s not based on paranoia or hatred, just on past history, including very recent history.

For example, can Autodesk be trusted to still be selling Plant 3D in a few years’ time? Ask the users of Autodesk FMDesktop. The same can be said of any of the other products in a long list of Autodesk abandonments that goes back to the dark ages. Generic CADD, anyone? What do I do with all my old Graphic Impact files?

Is it likely that Plant 3D will work properly in the real world in the first release or two? Ask the users of Civil 3D who tried to get any grading done for the first few releases. Very major and obvious problems in new products can go on for years before being addressed.

I’d be interested to hear how well you think Autodesk rates for new-product trustworthiness. There are other aspects to trusting Autodesk, and I will cover these in a future post. Please wait for that one before launching into any generic tirades; for now I just want to know about your level of Autodesk trust, purely in relation to new products and continued support for existing ones.

blog nauseam » Trust

Cloud concerns – trust

Trusting Autodesk? Contemplating a new product