Autodesk acquires Angry Birds developer Rovio (repost)

This post, originally published on 1 April 2012, brings back fond memories. That’s mainly because of this tweet from Carl Bass:

Autodesk announced today that it had welcomed Rovio Entertainment into the Autodesk fold. Following a US$2.6 billion acquisition, the publisher of mega hit video game Angry Birds is now Autodesk’s Mobile Entertainment division based in Espoo, Finland. “This is a tremendously exciting development for Autodesk going forward,” said Autodesk CEO Carl Bass. “Rovio is the world leader in mobile entertainment software,” he added, “so for Autodesk to have access to that market and that technology opens up a whole new world for us.”

Bass was effusive about the synergistic benefits of the merger and the benefits it … Full post

Hot tip for Autodesk

Hey Autodesk high-ups, I’m sorry you’ve been having so much trouble persuading your customers to throw away their perpetual licenses and throw themselves on your perpetual mercy. It’s clearly difficult to persuade technical types to do dumb things like rent your software at enormous and ever-increasing prices. I feel for you. But there’s an answer.

Find dumber customers.

Lots of them. And fast, before the stock market notices that you’re no Adobe and we’re not buying it. Sorry, I mean not renting it.

Look no further! Simply buy this company, discard the product when you’re bored with it (you’re very familiar with that process) and get hold of the customer list.

Magical disappearing AutoCAD 2017.1 crash information

In preparing to write something about the AutoCAD 2017.1 non-subscription-only update, I came across something slightly strange. Google AutoCAD 2017.1 crashes and you will probably see something like this:

autocad2017-1crashgoogle

What happens if you click that link? Nothing useful. You’re just taken to the landing page for the Autodesk Knowledge Network. The Google cached version of the link takes me to 404 land. Searching within the Autodesk Knowledge Network doesn’t produce relating to the crash in the original link, which seems to be language-pack related. The search wasn’t entirely fruitless, because I did discover that 2017.1 breaks linetype preview images for those of us who prefer a light user interface. But of … Full post

Autodesk acquires Angry Birds developer Rovio

Autodesk announced today that it had welcomed Rovio Entertainment into the Autodesk fold. Following a US$2.6 billion acquisition, the publisher of mega hit video game Angry Birds is now Autodesk’s Mobile Entertainment division based in Espoo, Finland. “This is a tremendously exciting development for Autodesk going forward,” said Autodesk CEO Carl Bass. “Rovio is the world leader in mobile entertainment software,” he added, “so for Autodesk to have access to that market and that technology opens up a whole new world for us.”

Bass was effusive about the synergistic benefits of the merger and the benefits it will bring to the user interfaces of all Autodesk products. “When a kid starts playing Angry Birds, they don’t need to read a huge mass of documentation. Just show them a few cartoons and they’re away, instantly productive. This is the essence of the democratization of design; it’s not dumbing down, it’s funning up.” … Full post