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This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions. SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once [...]  24 May 2010, 9:09 am |  2 comments | Tags: 12-Month Release Cycle, Autodesk, Callan Carpenter, Interview, PR, Subscription, Upgrades | Category: Autodesk, Interview, Polls, Subscription Part 4 of 5 in this series. SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being [...] 22 May 2010, 9:10 am |  One comment | Tags: Autodesk, Callan Carpenter, Interview, PR, Subscription, Upgrades | Category: Autodesk, Interview, Subscription Part 3 of 5 in this series. SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for [...] 21 May 2010, 8:54 am | 2 comments | Tags: Autodesk, Callan Carpenter, Interview, PR, Subscription, Upgrades | Category: Autodesk, Interview, Spin, Subscription Part 2 of 5 in this series. SJ: Is there anything specific you want to say about what I have written in my blog? CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is [...] 20 May 2010, 3:36 pm | 5 comments | Tags: Autodesk, Callan Carpenter, Interview, PR, Subscription, Upgrades | Category: Autodesk, Interview, Subscription While a lot of you are running one of Autodesk’s current-model products, there will be a very large portion of you that are using something older. This post is addressed to the latter group. Even if you’re on Subscription and have the current release available, but have chosen to keep running an older release, [...] 8 March 2010, 2:12 pm | 11 comments | Tags: Autodesk, Subscription, Upgrades | Category: AutoCAD, Autodesk, Comments, Subscription As reported at Revit3D.com, next March will see a major change to the way Autodesk prices its upgrades. All upgrades will cost 50% of the full retail price rather than the much smaller percentage that is currently charged. If you upgrade yearly, that means the cost of doing so will be about 3.35 times [...] 27 March 2009, 10:20 pm | 10 comments | Tags: Autodesk, Pricing, Spin, Subscription, Upgrades | Category: AutoCAD, Autodesk |
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All original content copyright © 2008-2012 Steve Johnson - All Rights Reserved |
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What would you ask Autodesk about Subscription and upgrades?
My post on Autodesk’s new upgrade pricing regime attracted a fair amount of comment, much of it critical of Autodesk.
So, let’s follow this up. Let’s say, just hypothetically, that you had an Autodesk high-up in front of you who was willing to answer questions about Subscription and upgrade policy. What would you ask? [...]