As a follow-up to the Pixel Fondue video I posted about earlier, Greg from Pixel Fondue conducted a follow-up interview with Teresa Anania, Autodesk’s Senior Director, Subscription Success.
Greg and I asked for your questions for Teresa and I passed on several of my own to him. A word of warning: don’t do as I did and watch through all 54 minutes waiting increasingly impatiently for those questions to come up. They don’t. Anyway, thanks to Greg for conducting this interview and to Teresa for participating.
Greg has now posted the video. Here’s the TL;DW (too long; didn’t watch) version:
- Greg came up with some suggestions for making subscription more attractive (mainly to entertainment and media customers) and Teresa seemed open to those suggestions.
- Teresa doubled down on a bunch of the spin that has been thoroughly skewered by …
As a follow-up to the Pixel Fondue video I posted earlier, Greg reports:
Since then Teresa Anania (Teresa from the letter) has contacted me and has agreed to do a pixelfondue livestream and answer some questions people may have. So…if you want to ask Teresa something directly post your question here and I will send it to her. I obviously can’t guarantee that I will ask (or she will answer) all questions. Teresa is (to her credit) reaching out to customers in a more personal way here – and maybe we can help her understand our feelings about AD’s move to subscription, especially how it pertains to current license holders.
Teresa Anania is Autodesk’s Senior Director, Subscription Success. It is indeed commendable that Teresa is prepared to step out of the Autodesk PR safe zone and field questions and comments from real people in an environment …
In this video starting at 42:21, Greg from Pixel Fondue had a few words to say about Autodesk’s attempt to price-force perpetual license owners onto subscription (rental). I think he captures the current Autodesk customer mood quite nicely.
Here are some of the highlights from Greg and others:
44:36 – If you’re gonna eff me, know my name.
45:20 – The only thing they forgot to attach to this was the head of a horse.
46:54 – If they didn’t think it was a tough sell, they wouldn’t have written a 2000 word essay…
49:14 – This is a trade-in, and they’re looking to take this [Entertainment Creation Suite]. So I give you this, this $12,000 investment … I give it back to you, plus like another $1,000 … and you give me the exact same thing. Except I no longer own it.
51:02 – Hi! Give us your thing you bought from us, we’ll rent it back to you… dumbass!
58:49 – It’s OK to be pissed, and Autodesk needs to know that people are pissed. So, Teresa, people are pissed. That’s a bullshit letter. Be honest with us.
…same as the old Bass.
If you’re hoping the change at the top of Autodesk is going to result in a change to the all-rental business model, abandon that hope now. In this nodding-heavy video, temporary co-CEOs Amar Hanspal (product guy) and Andrew “Baked Beans” Anagnost (marketing guy) confirm it’s full steam ahead. Not unexpected, really.
If either of these guys is selected as CEO (my money’s on Amar), the rental push will continue. Don’t expect to be saved by an incoming CEO, either. The Autodesk board won’t appoint a non-believer.
If you won’t abandon your perpetual licenses, you’ll need to abandon Autodesk.
Thanks to Hans Lammerts on Twitter for pointing out this amusingly cringeworthy AutoCAD 360 YouTube ad:
The guy spilling his coffee and falling over reminds me of the people in those infomercials that can never get the simplest things right:
OK, so the ad’s bad, but how’s the product? I had a look for myself at the browser version of AutoCAD 360, which is the current name for what has been Visual Tau, Project Butterfly and AutoCAD WS in previous iterations dating back before Autodesk’s acquisition of the Israeli technology in 2009.
It’s a while since I tried it, so I was interested to see the progress that had been made. After all, CAD in the Cloud has been Autodesk’s focus for a long time now, and as this is likely the first product people try out, you’d expect it to be pretty dazzlingly …
…for some things. The other day, I amused myself by creating a video using a site called Xtranormal. You’ve probably seen 3D cartoon-like videos of people with stilted voices. It’s done by signing up for a free account, choosing a background and some characters, then typing in your script. This is converted, generally fairly successfully, to spoken words. The characters lip-sync to your script, you publish the video and you’re done. If you have a YouTube account, the site will upload the video for you. Video creation service provided on line, video hosting and viewing service provided on line. No problem.
Here it is; this blog’s readership is not the intended audience, so you probably won’t find it particularly amusing.
Could the video creation have been done using a standalone application rather than doing it on line? Absolutely. It may well have been quicker on …
I have been away in Sydney for a while, attending the Australian Fencing Championships. I fenced in five events with uneven success (I came 52nd out of 70 in the Open Foil, for example), but a few things made me happy. First, I was able to fence for Western Australia in the Team Foil event as captain of the WA ‘B’ team, which put up a decent performance in going down to a strong ACT ‘A’ team. Next, I came 6th in the Veteran Foil; down from last year’s 2nd, but quite respectable given the strength of the field.
The event I was really concentrating on, the one in which I most wanted to do well, was the Veteran Sabre. I fenced pretty well through the pools and direct elimination bouts and got through to the final. There, I faced an opponent who had beaten everybody else that …
It’s about time I posted about something other than the Cloud, or even CAD.
Every year, there are four national-level fencing competitions in Australia. As they are almost all held on the other side of the continent, I don’t get to compete in them as often as I’d like. However, a couple of months ago I did have the opportunity to compete in the third of these competitions for 2011, held this year in Canberra.
This was very special to me because my mother and sister were in the audience and it was the first time either of them had ever seen me fence. It was also special because my sabre coach, Frank Kocsis, flew out to be with me and his other students. Frank has taken only two years to move me from complete sabre novicehood to being competitive at national level, particularly in the veteran (over-40) events.
Just for the commenter who said there is no metal on the blog any more, here is a Kylie Minogue song. I hope those attention whores lovely people who intend picketing Ronnie James Dio’s funeral enjoy this video as much as I did.
YouTube link. The original version by Kylie, rather than Aussie metal band Lord, can be found here.
Autodesk big cheese Carl Bass gets a friendly interview on NBC’s Press:Here (amusing name, “press colon here”). It’s kind of funny seeing CAD described by non-CAD people (the presenters, not Carl). Among other things, he discusses being fired by Carol Bartz, Autodesk’s role in Avatar, the benefits of piracy, iPhones, 3D printing, open source and Autodesk being green. I’ve embedded the two Bassy bits here for convenience; these embeds will display ads that are not under my control.
Edit: I’ve removed the embedded clips as they were slowing down this whole site for some users and even disabling some features. If you want to view the interview, please go to Press:Here and look at Episode 46 Autodesk Part 1 and Episode 46 Autodesk Part 2.
Autodesk’s Project Butterfly is its latest offering in the Cloud (Software as a Service, SaaS, web-based software, whatever) area. This is a Labs technology preview (i.e. it ain’t cooked yet) of browser-based drawing system based on Autodesk’s purchase of Visual Tao. The idea is that no software other than a browser is required to create, edit or just view drawings. To try it out, head to http://butterfly.autodesk.com/ and pick on Try Now. If you’re interested in going further with it, you will need to create an account, which is a quick and painless process. This account is separate from your Autodesk ID.
For more details, see Scott Sheppard’s posts here and here, the Project Butterfly blog, and the Project Butterfly page on the Autodesk Labs site, which includes a series of videos such as this one:
I’ve had a brief play with …
No, not the Bug Watch, just a bug you can watch. Does anybody know what this insect is? It is the second one of these we’ve found in our home in Western Australia. It’s very active and it smells horrible.
For those of you who can’t access YouTube, here are some photos of the bug:
A higher resolution version of the above picture is available here. This is the bug about to be given its freedom:
On release, it buried itself in our lawn:
In 25 years in Australia, I had never seen one of these until recently. Any ideas?
Time to lighten things up a bit, I think. While attending the AutoCAD 2010 product launch in San Francisco on 5 February 2009, I conducted a series of micro-interviews with a collection of AutoCAD bloggers and Autodesk employees. One geek asks 14 other geeks if they are geeks; nothing too serious here. I hope Shaan enjoys my tabloid journalist editing job right at the end.
Thanks to all the interviewees:
Heidi Hewett, Autodesk blogger
Lynn Allen, Autodesk blogger
Melanie Perry, blogger
Robin Capper, blogger
Brian Benton, blogger
Todd Shackelford, blogger
Jon Page, Autodesk person
Matt Stein, Autodesk person and personal blogger
Shaan Hurley, Autodesk blogger
Donnie Gladfelter, blogger
Ellen Finklestein, blogger
David Cohn, blogger
Mark Douglas, blogger
Guillermo Melantoni, Autodesk …
In this second part of the interview, the Autodesk trio continues to respond to the question about listening to customers.
While attending the AutoCAD 2010 launch today, I took the opportunity to interview three Autodesk people: Eric Stover, Jon Page and Shaan Hurley. I raised the issue of Autodesk being seen as not listening to its customers, and was given a very comprehensive response. Here is the first of two parts of that interview.
Disclosure: Transport, accommodation and some meals were provided by Autodesk.
Come on Autodesk, why isn’t AutoCAD already running on this little beauty?
Apple Introduces Revolutionary New Laptop With No Keyboard
I’m not usually a huge fan of The Onion, but I certainly found this one LOLworthy.
Here’s another video I have done to the music of Swedish metal band Opeth (the first one is here). This band’s latest album, Watershed, does not come with conventional lyrics in the booklet, but rather a page full of rune-type characters. There are actually two different pages in different editions of the album, and in order to work out the lyrics you need to rotate the pages, work out a substitution cipher and combine the two sources.
To save you the trouble of doing all that, here are the lyrics of Heir Apparent. This is the only song on the album that contains only angry Cookie Monster vocals (beware!), so without my expert deciphering efforts (ahem!) it would be rather difficult for the uninitiated to know what the song was all about. If you can put up with the vocals, I think you’ll enjoy this!
This blog is supposed to a strange mix of AutoCAD, music, image manipulation and video, but so far it has been a bit light on in the latter three categories. This post will redress the balance a little.
This is a silly video I made based on the song Ghost of Perdition from the album Ghost Reveries by Swedish metal band Opeth. I’m sure the music won’t be to the liking of many of you, particularly as the vocals are partly in the “death grunt” style. If you’ve never heard a death grunt, just try to imagine Cookie Monster singing while he’s really, really angry about something. For the record, I prefer my vocals “clean” but this style is easy to mishear, leading to general amusement (hopefully).
Parental guidance: contains very mild nudity, very slightly offensive language and an oblique drug reference. You’ll have to be quick to …
I generally dislike blogs that just regurgitate contents from elsewhere, so I’m going against the grain here to repost something from Shaan Hurley’s Between the Lines blog.
Shaan has been a bit quiet over the past few weeks, but has recently made up for this with a vengeance. A flurry of new posts has pushed this video way down the page, so you may well have missed it. I’m always happy to see Autodesk communicating with its customers (even if I don’t agree with what’s being said), so I decided to bring it to your attention.
Here, Autodesk product managers Eric Stover and Doug Cochran show off some of the new features of AutoCAD 2009.
It seems Doug is very keen on the use of the words “quick” and “quickly”. Hopefully, that means we will see some serious attention paid to …
My last customer service story was about McDonald’s. This one is about Donald Mc., but there the similarity ends. After I returned from Autodesk University 2006, I decided to buy a DVD from the comedian that Autodesk put on before the Blue Man Group, Don McMillan. As you’re reading a CAD blog, you are probably geeky enough to appreciate this man’s funny engineeroid slant on life. The likelihood is actually 93.6%. (Did you know that 74.7% of statistics quoted on the Internet are made up?)
I wanted to show my wife this funny guy and re-live some of the moments from his show, so I visited his web site and attempted to order the DVD. Unfortunately, his on-line shopping company would not accept orders from Australia, so I dropped him an email. He asked for a US$ money order, but they’re an expensive pain here. I happened to have some …